Purple InnovationPRPL -0.36%31 3-1 Month Momentum % is -37.58% as of Jul. 06, 2026. GuruFocus rates PRPL with a GF Score™ of 31/100 and a GF Value™ of $0.86 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 439 Furnishings, Fixtures & Appliances companies, Purple Innovation ranks worse than 99.54% on this metric.
3-1 Month Momentum % is the total return of the stock from 3-month ago to 1-month ago. As of today (2026-07-06), Purple Innovation's 3-1 Month Momentum % is -37.58%.
The industry rank for Purple Innovation's 3-1 Month Momentum % or its related term are showing as below:
PRPL's 3-1 Month Momentum % is ranked worse than 99.54% of 439
companies
in the Furnishings, Fixtures & Appliances industry
Industry Median: -1.3
vs PRPL: -37.58
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 3-1 Month Momentum % measures the total return to a stock over the past three months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Purple Innovation 3-1 Month Momentum % Related Terms
PRPL vs VIOT, CRWS, MWYN: 3-1 Month Momentum % Comparison
For the Furnishings, Fixtures & Appliances subindustry, Purple Innovation's 3-1 Month Momentum %, along with its competitors' market caps and 3-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Purple Innovation 3-1 Month Momentum % vs Furnishings, Fixtures & Appliances Industry
For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Purple Innovation's 3-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Purple Innovation's 3-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Purple Innovation (PRPL) has a 3-1 Month Momentum % of -37.58% as of Jul. 06, 2026. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Purple Innovation and its competitors. According to the industry distribution chart, Purple Innovation ranks #437 out of 439 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 99.5%.
Is Purple Innovation's 3-1 Month Momentum % too high?
Purple Innovation's current 3-1 Month Momentum % is -37.58%. Based on the distribution chart, Purple Innovation ranks #437 out of 439 companies in the Furnishings, Fixtures & Appliances industry, which is in the bottom quartile relative to peers. Overall, Purple Innovation has a GF Score™ of 31/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Purple Innovation's 3-1 Month Momentum % compare to VIOT and CRWS?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Purple Innovation ranks #437 out of 439 companies for 3-1 Month Momentum %. This places Purple Innovation in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-1 Month Momentum % for a Furnishings, Fixtures & Appliances company?
A good 3-1 Month Momentum % depends on the Furnishings, Fixtures & Appliances industry context. However, 3-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-1 Month Momentum % mean?
A high 3-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Purple Innovation and its competitors. Purple Innovation's current 3-1 Month Momentum % is -37.58%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Innovation stock overvalued right now?
Based on GuruFocus' analysis, Purple Innovation (PRPL) is currently considered Possible Value Trap. The stock's GF Value™ is $0.86, compared to a current price of $0.36 — trading 58.2% below its estimated fair value. The current 3-1 Month Momentum % is -37.58%. Purple Innovation's overall GF Score™ is 31/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-1 Month Momentum % calculated?
3-1 Month Momentum % is calculated from a company's financial statements. For Purple Innovation (PRPL), the current 3-1 Month Momentum % is -37.58% as of Jul. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Purple Innovation (PRPL) Overvalued in 2026?
Based on GuruFocus' analysis, Purple Innovation stock appears to be undervalued.
The current stock price of $0.36 is trading 58.2% below its estimated GF Value™ of $0.86.
GuruFocus considers Purple Innovation to be Possible Value Trap.
Key valuation signals for PRPL:
3-1 Month Momentum %: -37.58%
GF Value™: $0.86 vs. price of $0.36 (58.2% below fair value)
No single metric tells the full story. See the PRPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
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