PRPL (Purple Innovation) Shares Buyback Ratio %: -0.63 (As of Jul. 16, 2026)

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PRPL Purple Innovation Inc PRPL
31 GF Score
Price $0.32
GF Value $0.86
Valuation Possible Value Trap
! 7 Warning Signs
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What is Purple Innovation Shares Buyback Ratio %?

Purple Innovation PRPL +2.84% 31 Shares Buyback Ratio % is -0.63 as of Jul. 16, 2026. GuruFocus rates PRPL with a GF Score™ of 31/100 and a GF Value™ of $0.86 (Possible Value Trap). The stock has 7 warning signs investors should review.

Shares Outstanding (EOP) are shares that have been authorized, issued, and purchased by investors and are held by them.

GuruFocus calculates shares buyback ratio using previous shares outstanding minus the current shares outstanding, and then divides by previous shares outstanding. Purple Innovation's current shares buyback ratio was -0.63%.

Purple Innovation Shares Buyback Ratio % Related Terms

Purple Innovation Shares Buyback Ratio % Historical Data

* Premium members only.

The historical data trend for Purple Innovation's Shares Buyback Ratio % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Purple Innovation Shares Buyback Ratio % Chart

Purple Innovation Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Shares Buyback Ratio %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -4.04 -37.43 -15.46 -1.93 -0.65

Purple Innovation Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Shares Buyback Ratio % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -0.38 -0.27 0.00 0.00 -0.36
PRPL
31GF Score
Purple Innovation Inc PRPL
Shares Buyback Ratio % is just one metric. See GF Score™, valuation, warning signs, and more.
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Purple Innovation Shares Buyback Ratio % Calculation

Purple Innovation's Shares Buyback Ratio for the fiscal year that ended in Dec. 2025 is calculated as

Shares Buyback Ratio=(Shares Outstanding (EOP) (A: Dec. 2024 ) - Shares Outstanding (EOP) (A: Dec. 2025 )) / Shares Outstanding (EOP) (A: Dec. 2024 )
=(107.545 - 108.246) / 107.545
=-0.65%

Purple Innovation's Shares Buyback Ratio for the quarter that ended in Mar. 2026 is calculated as

Shares Buyback Ratio=(Shares Outstanding (EOP) (A: Dec. 2025 ) - Shares Outstanding (EOP) (A: Mar. 2026 )) / Shares Outstanding (EOP) (A: Dec. 2025 )
=(108.246 - 108.634) / 108.246
=-0.36%

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Shares Buyback Ratio % →
What does a Shares Buyback Ratio % of -0.63 mean?
Purple Innovation (PRPL) has a Shares Buyback Ratio % of -0.63 as of Jul. 16, 2026. Share buyback ratio is the percent change of a company's shares outstanding from two periods. View historical data on Purple Innovation and its competitors.
Is Purple Innovation's Shares Buyback Ratio % too high?
Purple Innovation's current Shares Buyback Ratio % is -0.63. Overall, Purple Innovation has a GF Score™ of 31/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Purple Innovation's Shares Buyback Ratio % compare to VIOT and CRWS?
Purple Innovation's Shares Buyback Ratio % of -0.63 can be compared against companies in the Furnishings, Fixtures & Appliances industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shares Buyback Ratio % for a Furnishings, Fixtures & Appliances company?
A good Shares Buyback Ratio % depends on the Furnishings, Fixtures & Appliances industry context. However, Shares Buyback Ratio % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shares Buyback Ratio % mean?
A high Shares Buyback Ratio % can signal that a stock is expensive relative to its fundamentals. Share buyback ratio is the percent change of a company's shares outstanding from two periods. View historical data on Purple Innovation and its competitors. Purple Innovation's current Shares Buyback Ratio % is -0.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Innovation stock overvalued right now?
Based on GuruFocus' analysis, Purple Innovation (PRPL) is currently considered Possible Value Trap. The stock's GF Value™ is $0.86, compared to a current price of $0.32 — trading 62.6% below its estimated fair value. The current Shares Buyback Ratio % is -0.63. Purple Innovation's overall GF Score™ is 31/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shares Buyback Ratio % calculated?
Shares Buyback Ratio % is calculated from a company's financial statements. For Purple Innovation (PRPL), the current Shares Buyback Ratio % is -0.63 as of Jul. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Purple Innovation (PRPL) Overvalued in 2026?

Based on GuruFocus' analysis, Purple Innovation stock appears to be undervalued. The current stock price of $0.32 is trading 62.6% below its estimated GF Value™ of $0.86. GuruFocus considers Purple Innovation to be Possible Value Trap.

Key valuation signals for PRPL:

  • Shares Buyback Ratio %: -0.63
  • GF Value™: $0.86 vs. price of $0.32 (62.6% below fair value)
  • GF Score™: 31/100 with 7 warning signs

No single metric tells the full story. See the PRPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Purple Innovation Business Description

Address 4100 North Chapel Ridge Road, Suite 200, Lehi, UT, USA, 84048
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
31GF Score

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Shares Buyback Ratio % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.32
Price
$0.86
GF Value