PRPL (Purple Innovation) Cyclically Adjusted Revenue per Share: $18.73 (As of Mar. 2026)


PRPL Purple Innovation Inc PRPL
26 GF Score
Price $0.39
GF Value $0.86
Valuation Possible Value Trap
! 7 Warning Signs
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What is Purple Innovation Cyclically Adjusted Revenue per Share?

Purple Innovation PRPL -0.10% 26 Cyclically Adjusted Revenue per Share is $18.73 as of Mar. 2026. GuruFocus rates PRPL with a GF Score™ of 26/100 and a GF Value™ of $0.86 (Possible Value Trap). The stock has 7 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Revenue per Share and the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted Revenue per Share of a company over the past 10 years.

Purple Innovation's adjusted revenue per share for the three months ended in Mar. 2026 was $0.883. Add all the adjusted revenue per share for the past 10 years together and divide the count will get our Cyclically Adjusted Revenue per Share, which is $18.73 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Purple Innovation's average Cyclically Adjusted Revenue Growth Rate was -5.60% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the Cyclically Adjusted Revenue Growth Rate using Cyclically Adjusted Revenue per Share data.

As of today (2026-06-28), Purple Innovation's current stock price is $0.38795. Purple Innovation's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was $18.73. Purple Innovation's Cyclically Adjusted PS Ratio of today is 0.02.

During the past 11 years, the highest Cyclically Adjusted PS Ratio of Purple Innovation was 0.06. The lowest was 0.02. And the median was 0.04.


Purple Innovation  (NAS:PRPL) Cyclically Adjusted Revenue per Share Explanation

If a company grows much fast than inflation, Cyclically Adjusted Revenue per Share may underestimate the company's revenue. Cyclically Adjusted PS Ratio can seem to be too high even the actual PS Ratio is low.

For the Cyclically Adjusted PS Ratio, the revenue per share of the past 10 years are inflation-adjusted and averaged. The result is used for P/S calculation. Since it looks at the average over the last 10 years, the Cyclically Adjusted PS Ratio is also called CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Purple Innovation's Cyclically Adjusted PS Ratio of today is calculated as

Cyclically Adjusted PS Ratio=Share Price/Cyclically Adjusted Revenue per Share
=0.38795/18.73
=0.02

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 11 years, the highest Cyclically Adjusted PS Ratio of Purple Innovation was 0.06. The lowest was 0.02. And the median was 0.04.


Be Aware

Cyclically Adjusted PS Ratio works better for cyclical companies. It gives you a better idea on the company's real revenue value.


Purple Innovation Cyclically Adjusted Revenue per Share Related Terms


Purple Innovation Cyclically Adjusted Revenue per Share Historical Data

* Premium members only.

The historical data trend for Purple Innovation's Cyclically Adjusted Revenue per Share can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Purple Innovation Cyclically Adjusted Revenue per Share Chart

Purple Innovation Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted Revenue per Share
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 18.80

Purple Innovation Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted Revenue per Share Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 19.84 19.53 19.23 18.80 18.73

PRPL vs CRWS, SNBR, NTZ: Cyclically Adjusted Revenue per Share Comparison

For the Furnishings, Fixtures & Appliances subindustry, Purple Innovation's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Purple Innovation Cyclically Adjusted PS Ratio vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Purple Innovation's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Purple Innovation's Cyclically Adjusted PS Ratio falls into.


PRPL
26GF Score
Purple Innovation Inc PRPL
Cyclically Adjusted Revenue per Share is just one metric. See GF Score™, valuation, warning signs, and more.
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Purple Innovation Cyclically Adjusted Revenue per Share Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Revenue per Share and the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted Revenue per Share of a company over the past 10 years.

What is Cyclically Adjusted Revenue per Share? How do we calculate Cyclically Adjusted Revenue per Share?

Cyclically Adjusted Revenue per Share is the average of the inflation adjusted Revenue per Share of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the Cyclically Adjusted Revenue per Share of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the revenue per share from 2001 through 2010.

We adjusted the 2001 revenue per share data with the total inflation from 2001 through 2010 to the equivalent revenue in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart's revenue is $1 a share in 2001, then the 2001's equivalent revenue in 2010 is $1.4 a share. If Wal-Mart's revenue is $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 revenue in 2010 is $1.35. So on and so forth, you get the equivalent revenue per share of past 10 years. Then you add them together and divided the sum by the count to get Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Purple Innovation's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare= Revenue per Share /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0.883/330.2130*330.2130
=0.883

Current CPI (Mar. 2026) = 330.2130.

Purple Innovation Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 0.000 241.018 0.000
201609 0.000 241.428 0.000
201612 0.000 241.432 0.000
201703 3.591 243.801 4.864
201706 5.684 244.955 7.662
201709 6.677 246.819 8.933
201712 7.514 246.524 10.065
201803 7.244 249.554 9.585
201806 9.008 251.989 11.804
201809 8.392 252.439 10.977
201812 9.300 251.233 12.224
201903 9.914 254.202 12.878
201906 12.180 256.143 15.702
201909 2.224 256.759 2.860
201912 5.526 256.974 7.101
202003 4.832 258.115 6.182
202006 5.639 257.797 7.223
202009 4.227 260.280 5.363
202012 2.721 260.474 3.450
202103 2.727 264.877 3.400
202106 2.731 271.696 3.319
202109 2.538 274.310 3.055
202112 2.785 278.802 3.299
202203 2.121 287.504 2.436
202206 1.733 296.311 1.931
202209 1.659 296.808 1.846
202212 1.577 296.797 1.755
202303 1.080 301.836 1.182
202306 1.122 305.109 1.214
202309 1.329 307.789 1.426
202312 1.366 306.746 1.471
202403 1.132 312.332 1.197
202406 1.116 314.175 1.173
202409 1.103 315.301 1.155
202412 1.191 315.605 1.246
202503 0.968 319.799 1.000
202506 0.971 322.561 0.994
202509 1.096 324.800 1.114
202512 1.298 324.054 1.323
202603 0.883 330.213 0.883

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

What does a Cyclically Adjusted Revenue per Share of $18.73 mean?
Purple Innovation (PRPL) has a Cyclically Adjusted Revenue per Share of $18.73 as of Mar. 2026. Cyclically adjusted revenue per share represents the company's inflation-adjusted revenue per share over a 10-year period. View historical data on Purple Innovation and its competitors.
Is Purple Innovation's Cyclically Adjusted Revenue per Share too high?
Purple Innovation's current Cyclically Adjusted Revenue per Share is $18.73. Overall, Purple Innovation has a GF Score™ of 26/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Purple Innovation's Cyclically Adjusted Revenue per Share compare to CRWS and SNBR?
Purple Innovation's Cyclically Adjusted Revenue per Share of $18.73 can be compared against companies in the Furnishings, Fixtures & Appliances industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted Revenue per Share for a Furnishings, Fixtures & Appliances company?
A good Cyclically Adjusted Revenue per Share depends on the Furnishings, Fixtures & Appliances industry context. However, Cyclically Adjusted Revenue per Share should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted Revenue per Share mean?
A high Cyclically Adjusted Revenue per Share can signal that a stock is expensive relative to its fundamentals. Cyclically adjusted revenue per share represents the company's inflation-adjusted revenue per share over a 10-year period. View historical data on Purple Innovation and its competitors. Purple Innovation's current Cyclically Adjusted Revenue per Share is $18.73. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Innovation stock overvalued right now?
Based on GuruFocus' analysis, Purple Innovation (PRPL) is currently considered Possible Value Trap. The stock's GF Value™ is $0.86, compared to a current price of $0.39 — trading 54.9% below its estimated fair value. The current Cyclically Adjusted Revenue per Share is $18.73. Purple Innovation's overall GF Score™ is 26/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted Revenue per Share calculated?
Cyclically Adjusted Revenue per Share is calculated from a company's financial statements. For Purple Innovation (PRPL), the current Cyclically Adjusted Revenue per Share is $18.73 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Purple Innovation (PRPL) Overvalued in 2026?

Based on GuruFocus' analysis, Purple Innovation stock appears to be undervalued. The current stock price of $0.39 is trading 54.9% below its estimated GF Value™ of $0.86. GuruFocus considers Purple Innovation to be Possible Value Trap.

Key valuation signals for PRPL:

  • Cyclically Adjusted Revenue per Share: $18.73
  • GF Value™: $0.86 vs. price of $0.39 (54.9% below fair value)
  • GF Score™: 26/100 with 7 warning signs

No single metric tells the full story. See the PRPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Purple Innovation Business Description

Address 4100 North Chapel Ridge Road, Suite 200, Lehi, UT, USA, 84048
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
26GF Score

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Cyclically Adjusted Revenue per Share is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.39
Price
$0.86
GF Value