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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Purple Innovation has the GF Score of 40, which implies that the company
might have
Worst future performance potential, or not enough data.
The GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation, which has been found to be closely correlated to the long-term performances of stocks by backtesting from 2006 to 2021. The stocks with a higher GF Score generally generate higher returns than those with lower GF Scores. Therefore, when picking stocks, investors should invest in companies with high GF Scores. The GF Score ranges from 0 to 100, with 100 as the highest rank.
GF Score takes following five key aspects into consideration:
Each one of these components is ranked and the ranks also have positive correlation with the long term performances of stocks. The GF score is calculated using the five key aspects of analysis. Through backtesting, we know that each of these key aspects has a different impact on the stock price performance. Thus, they are weighted differently when calculating the total score. The Profitability Rank and the Growth Rank are weighted fully, while other parameters have less weight.
Based on research and backtesting result, GuruFocus believes Purple Innovation
might have
Worst future performance potential, or not enough data.
Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.
Based on the historical long-term performances among five valuation aspects, the GF Score is found to be closely correlated to the long-term performances of stocks. It ranges from 0 to 100, with 100 as the highest. GuruFocus divided GF Score into following 5 categories:
GF Score
Performance Potential and All-in-One Screener Examples (1)
(1) These are some simple examples. You can access our GF Score filter under All-in-One Screener’s Fundamental tab.
Purple Innovation GF Score Related Terms
PRPL vs CRWS, EFOI, VIOT: GF Score Comparison
For the Furnishings, Fixtures & Appliances subindustry, Purple Innovation's GF Score, along with its competitors' market caps and GF Score data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Purple Innovation GF Score vs Furnishings, Fixtures & Appliances Industry
For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Purple Innovation's GF Score distribution charts can be found below:
* The bar in red indicates where Purple Innovation's GF Score falls into.
Purple Innovation (PRPL) has a GF Score of 40 as of Aug. 02, 2026. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on Purple Innovation and its competitors. This is 17% below median its historical median of 48.00. Over the past decade, Purple Innovation's GF Score has ranged from 16.00 to 70.00.
Is Purple Innovation's GF Score too high?
Purple Innovation's current GF Score of 40 is 17% below median its 10-year median of 48.00. Over the past 10 years, this metric has ranged from a low of 16.00 to a high of 70.00. Overall, Purple Innovation has a GF Score™ of 40/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Purple Innovation's GF Score compare to CRWS and EFOI?
Purple Innovation's GF Score of 40 can be compared against companies in the Furnishings, Fixtures & Appliances industry. Historically, Purple Innovation's own GF Score has ranged from 16.00 to 70.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Score for a Furnishings, Fixtures & Appliances company?
A good GF Score depends on the Furnishings, Fixtures & Appliances industry context. However, GF Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Score mean?
A high GF Score can signal that a stock is expensive relative to its fundamentals. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on Purple Innovation and its competitors. Purple Innovation's current GF Score is 40, which is 17% below median its own 10-year median of 48.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Innovation stock overvalued right now?
Based on GuruFocus' analysis, Purple Innovation (PRPL) is currently considered Possible Value Trap. The stock's GF Value™ is $21.66, compared to a current price of $8.10 — trading 62.6% below its estimated fair value. The current GF Score is 40, which is 17% below median its 10-year median of 48.00. Purple Innovation's overall GF Score™ is 40/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Score calculated?
GF Score is calculated from a company's financial statements. For Purple Innovation (PRPL), the current GF Score is 40 as of Aug. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Purple Innovation (PRPL) Overvalued in 2026?
Based on GuruFocus' analysis, Purple Innovation stock appears to be undervalued.
The current stock price of $8.10 is trading 62.6% below its estimated GF Value™ of $21.66.
GuruFocus considers Purple Innovation to be Possible Value Trap.
Key valuation signals for PRPL:
GF Score: 40 (17% below median its 10-year median of 48.00)
GF Value™: $21.66 vs. price of $8.10 (62.6% below fair value)
No single metric tells the full story. See the PRPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
40GF Score
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