PRPL (Purple Innovation) Total Operating Expense: $218.7 Mil (TTM As of Mar. 2026)


PRPL Purple Innovation Inc PRPL
26 GF Score
Price $0.39
GF Value $0.86
Valuation Possible Value Trap
! 7 Warning Signs
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What is Purple Innovation Total Operating Expense?

Purple Innovation PRPL -0.10% 26 Total Operating Expense is $218.7 Mil as of Mar. 2026. GuruFocus rates PRPL with a GF Score™ of 26/100 and a GF Value™ of $0.86 (Possible Value Trap). The stock has 7 warning signs investors should review.

Purple Innovation's Total Operating Expense for the three months ended in Mar. 2026 was $52.0 Mil. Purple Innovation's Total Operating Expense for the trailing twelve months (TTM) ended in Mar. 2026 was $218.7 Mil.

Purple Innovation Total Operating Expense Related Terms

Purple Innovation Total Operating Expense Historical Data

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The historical data trend for Purple Innovation's Total Operating Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Purple Innovation Total Operating Expense Chart

Purple Innovation Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Total Operating Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 314.31 88.88 278.66 253.34 220.20

Purple Innovation Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Total Operating Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 53.57 47.79 57.69 61.16 52.04
PRPL
26GF Score
Purple Innovation Inc PRPL
Total Operating Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Purple Innovation Total Operating Expense Calculation

Total Operating Expense is the primary recurring expense associated with central operations that are incurred in order to generate sales.


Total Operating Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $218.7 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Total Operating Expense of $218.7 Mil mean?
Purple Innovation (PRPL) has a Total Operating Expense of $218.7 Mil as of Mar. 2026. Total operating expense is the primary recurring expense associated with central operations. View historical data on Purple Innovation and its competitors.
Is Purple Innovation's Total Operating Expense too high?
Purple Innovation's current Total Operating Expense is $218.7 Mil. Overall, Purple Innovation has a GF Score™ of 26/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Purple Innovation's Total Operating Expense compare to CRWS and SNBR?
Purple Innovation's Total Operating Expense of $218.7 Mil can be compared against companies in the Furnishings, Fixtures & Appliances industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Total Operating Expense for a Furnishings, Fixtures & Appliances company?
A good Total Operating Expense depends on the Furnishings, Fixtures & Appliances industry context. However, Total Operating Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Total Operating Expense mean?
A high Total Operating Expense can signal that a stock is expensive relative to its fundamentals. Total operating expense is the primary recurring expense associated with central operations. View historical data on Purple Innovation and its competitors. Purple Innovation's current Total Operating Expense is $218.7 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Innovation stock overvalued right now?
Based on GuruFocus' analysis, Purple Innovation (PRPL) is currently considered Possible Value Trap. The stock's GF Value™ is $0.86, compared to a current price of $0.39 — trading 54.9% below its estimated fair value. The current Total Operating Expense is $218.7 Mil. Purple Innovation's overall GF Score™ is 26/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Total Operating Expense calculated?
Total Operating Expense is calculated from a company's financial statements. For Purple Innovation (PRPL), the current Total Operating Expense is $218.7 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Purple Innovation (PRPL) Overvalued in 2026?

Based on GuruFocus' analysis, Purple Innovation stock appears to be undervalued. The current stock price of $0.39 is trading 54.9% below its estimated GF Value™ of $0.86. GuruFocus considers Purple Innovation to be Possible Value Trap.

Key valuation signals for PRPL:

  • Total Operating Expense: $218.7 Mil
  • GF Value™: $0.86 vs. price of $0.39 (54.9% below fair value)
  • GF Score™: 26/100 with 7 warning signs

No single metric tells the full story. See the PRPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Purple Innovation Business Description

Address 4100 North Chapel Ridge Road, Suite 200, Lehi, UT, USA, 84048
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
26GF Score

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Total Operating Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.39
Price
$0.86
GF Value