PRPL (Purple Innovation) EBIT: $-30.5 Mil (TTM As of Mar. 2026)


PRPL Purple Innovation Inc PRPL
26 GF Score
Price $0.39
GF Value $0.86
Valuation Possible Value Trap
! 7 Warning Signs
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What is Purple Innovation EBIT?

Purple Innovation PRPL -0.10% 26 EBIT is $-30.5 Mil as of Mar. 2026. GuruFocus rates PRPL with a GF Score™ of 26/100 and a GF Value™ of $0.86 (Possible Value Trap). The stock has 7 warning signs investors should review.

Purple Innovation's earnings before interest and taxes (EBIT) for the three months ended in Mar. 2026 was $-22.3 Mil. Its earnings before interest and taxes (EBIT) for the trailing twelve months (TTM) ended in Mar. 2026 was $-30.5 Mil.

EBIT or Operating Income is linked to Return on Capital for both regular definition and Joel Greenblatt's definition. Purple Innovation's annualized ROC % for the quarter that ended in Mar. 2026 was -33.25%. Purple Innovation's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was -53.97%.

EBIT is also linked to Joel Greenblatt's definition of earnings yield. Purple Innovation's Earnings Yield (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was -13.35%.


Purple Innovation  (NAS:PRPL) EBIT Explanation

1. EBIT or Operating Income is linked to Return on Capital for both regular definition and Joel Greenblatt's definition.

Purple Innovation's annualized ROC % for the quarter that ended in Mar. 2026 is calculated as:

ROC % (Q: Mar. 2026 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (Q: Dec. 2025 ) + Invested Capital (Q: Mar. 2026 ))/ count )
=-67.372 * ( 1 - 0% )/( (211.43 + 193.867)/ 2 )
=-67.372/202.6485
=-33.25 %

where

Note: The Operating Income data used here is four times the quarterly (Mar. 2026) data.

2. Joel Greenblatt's definition of Return on Capital:

Purple Innovation's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 is calculated as:

ROC (Joel Greenblatt) %(Q: Mar. 2026 )
=EBIT/Average of (Net fixed Assets + Net Working Capital)
=EBIT/Average of (Property, Plant and Equipment+Net Working Capital)
     Q: Dec. 2025  Q: Mar. 2026
=EBIT/( ( (Property, Plant and Equipment + Net Working Capital) + (Property, Plant and Equipment + Net Working Capital) )/ count )
=-89.24/( ( (145.232 + max(28.218, 0)) + (142.918 + max(14.311, 0)) )/ 2 )
=-89.24/( ( 173.45 + 157.229 )/ 2 )
=-89.24/165.3395
=-53.97 %

where Working Capital is:

Working Capital(Q: Dec. 2025 )
=(Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Defer. Rev. + Other Current Liabilities)
=(41.272 + 59.725 + 11.378) - (60.484 + 5.276 + 18.397)
=28.218

Working Capital(Q: Mar. 2026 )
=(Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Defer. Rev. + Other Current Liabilities)
=(21.143 + 58.088 + 11.391) - (55.756 + 4.738 + 15.817)
=14.311

When net working capital is negative, 0 is used.

Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

3. It is also linked to Joel Greenblatt's definition of Earnings Yield:

Purple Innovation's Earnings Yield (Joel Greenblatt) % for today is calculated as:

Earnings Yield (Joel Greenblatt) %=EBIT (TTM)/Enterprise Value (Q: Mar. 2026 )
=-30.487/228.345
=-13.35 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Purple Innovation EBIT Related Terms


Purple Innovation EBIT Historical Data

* Premium members only.

The historical data trend for Purple Innovation's EBIT can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Purple Innovation EBIT Chart

Purple Innovation Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
EBIT
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.30 123.98 -119.24 -80.53 -22.54

Purple Innovation Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
EBIT Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -14.36 -9.86 -3.49 5.18 -22.31

PRPL vs CRWS, SNBR, NTZ: EBIT Comparison

For the Furnishings, Fixtures & Appliances subindustry, Purple Innovation's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Purple Innovation EV-to-EBIT vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Purple Innovation's EV-to-EBIT distribution charts can be found below:

* The bar in red indicates where Purple Innovation's EV-to-EBIT falls into.


PRPL
26GF Score
Purple Innovation Inc PRPL
EBIT is just one metric. See GF Score™, valuation, warning signs, and more.
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Purple Innovation EBIT Calculation

EBIT, sometimes also called Earnings Before Interest and Taxes, is a measure of a firm's profit that includes all expenses except interest and income tax expenses. It is the difference between operating revenues and operating expenses. When a firm does not have non-operating income, then Operating Income is sometimes used as a synonym for EBIT and operating profit.

EBIT for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-30.5 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about EBIT →
What does a EBIT of $-30.5 Mil mean?
Purple Innovation (PRPL) has a EBIT of $-30.5 Mil as of Mar. 2026. Earnings before interest and taxes is the difference between operating revenue and operating expenses. View historical data on Purple Innovation.
Is Purple Innovation's EBIT too high?
Purple Innovation's current EBIT is $-30.5 Mil. Overall, Purple Innovation has a GF Score™ of 26/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Purple Innovation's EBIT compare to CRWS and SNBR?
Purple Innovation's EBIT of $-30.5 Mil can be compared against companies in the Furnishings, Fixtures & Appliances industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EBIT for a Furnishings, Fixtures & Appliances company?
A good EBIT depends on the Furnishings, Fixtures & Appliances industry context. However, EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EBIT mean?
A high EBIT can signal that a stock is expensive relative to its fundamentals. Earnings before interest and taxes is the difference between operating revenue and operating expenses. View historical data on Purple Innovation. Purple Innovation's current EBIT is $-30.5 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Innovation stock overvalued right now?
Based on GuruFocus' analysis, Purple Innovation (PRPL) is currently considered Possible Value Trap. The stock's GF Value™ is $0.86, compared to a current price of $0.39 — trading 54.9% below its estimated fair value. The current EBIT is $-30.5 Mil. Purple Innovation's overall GF Score™ is 26/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EBIT calculated?
EBIT is calculated from a company's financial statements. For Purple Innovation (PRPL), the current EBIT is $-30.5 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Purple Innovation (PRPL) Overvalued in 2026?

Based on GuruFocus' analysis, Purple Innovation stock appears to be undervalued. The current stock price of $0.39 is trading 54.9% below its estimated GF Value™ of $0.86. GuruFocus considers Purple Innovation to be Possible Value Trap.

Key valuation signals for PRPL:

  • EBIT: $-30.5 Mil
  • GF Value™: $0.86 vs. price of $0.39 (54.9% below fair value)
  • GF Score™: 26/100 with 7 warning signs

No single metric tells the full story. See the PRPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Purple Innovation Business Description

Address 4100 North Chapel Ridge Road, Suite 200, Lehi, UT, USA, 84048
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
26GF Score

Get the complete analysis for PRPL

EBIT is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.39
Price
$0.86
GF Value