PRPL (Purple Innovation) Growth Rank: 3 (As of Jul. 05, 2026) — Near Median


PRPL Purple Innovation Inc PRPL
31 GF Score
Price $0.37
GF Value $0.86
Valuation Possible Value Trap
! 7 Warning Signs
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What is Purple Innovation Growth Rank?

Purple Innovation PRPL +0.92% 31 Growth Rank is 3 as of Jul. 05, 2026, which is at its 10-year median of 3.00. GuruFocus rates PRPL with a GF Score™ of 31/100 and a GF Value™ of $0.86 (Possible Value Trap). The stock has 7 warning signs investors should review.

Purple Innovation has the Growth Rank of 3.

GuruFocus Growth Rank measures the growth of a company in terms of its revenue and profitability, rated on a scale from 1 to 10. Historically, the companies with the highest growth ranks performed the best over the long term. It is calculated using the following criteria:

1. 5-year revenue growth rate, the higher, the better.
2. 3-year revenue growth rate, the higher, the better.
3. 5-year EBITDA growth rate, the higher, the better.
4. The predictability of 5-year revenue. The most consistent it is, the higher the rank.

A higher score reflects a greater ability to drive business growth, with companies considered to have strong and sustainable expansion potential. Conversely, a lower score indicates challenges in achieving consistent growth and scalability.

GuruFocus found that the Growth Rank is the second of the two most-sensitive parameters among the five parameters checked. Please click GF Score to see more details on GF Score's 5 Key Aspects of Analysis.

Please note that we are using the five-year EBITDA growth rate as a parameter, so the company needs to have had positive growth over that time. The reason we use EBITDA instead of earnings per share is that with EBITDA, we can rank a lot more companies since a company may have positive EBITDA but negative EPS. Since we are looking at the growth here, EBITDA gives us a pretty clear picture about the growth in the company's business operations.

Purple Innovation Growth Rank Related Terms

PRPL vs VIOT, CRWS, MWYN: Growth Rank Comparison

For the Furnishings, Fixtures & Appliances subindustry, Purple Innovation's Growth Rank, along with its competitors' market caps and Growth Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Purple Innovation Growth Rank vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Purple Innovation's Growth Rank distribution charts can be found below:

* The bar in red indicates where Purple Innovation's Growth Rank falls into.


PRPL
31GF Score
Purple Innovation Inc PRPL
Growth Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Growth Rank →
What does a Growth Rank of 3 mean?
Purple Innovation (PRPL) has a Growth Rank of 3 as of Jul. 05, 2026. Growth Rank measures the growth of a company in terms of its revenue and profitability. View historical data on Purple Innovation and its competitors. This is near median its historical median of 3.00. Over the past decade, Purple Innovation's Growth Rank has ranged from 1.00 to 5.00.
Is Purple Innovation's Growth Rank too high?
Purple Innovation's current Growth Rank of 3 is near median its 10-year median of 3.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 5.00. Overall, Purple Innovation has a GF Score™ of 31/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Purple Innovation's Growth Rank compare to VIOT and CRWS?
Purple Innovation's Growth Rank of 3 can be compared against companies in the Furnishings, Fixtures & Appliances industry. Historically, Purple Innovation's own Growth Rank has ranged from 1.00 to 5.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Growth Rank for a Furnishings, Fixtures & Appliances company?
A good Growth Rank depends on the Furnishings, Fixtures & Appliances industry context. However, Growth Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Growth Rank mean?
A high Growth Rank can signal that a stock is expensive relative to its fundamentals. Growth Rank measures the growth of a company in terms of its revenue and profitability. View historical data on Purple Innovation and its competitors. Purple Innovation's current Growth Rank is 3, which is near median its own 10-year median of 3.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Innovation stock overvalued right now?
Based on GuruFocus' analysis, Purple Innovation (PRPL) is currently considered Possible Value Trap. The stock's GF Value™ is $0.86, compared to a current price of $0.37 — trading 57.2% below its estimated fair value. The current Growth Rank is 3, which is near median its 10-year median of 3.00. Purple Innovation's overall GF Score™ is 31/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Growth Rank calculated?
Growth Rank is calculated from a company's financial statements. For Purple Innovation (PRPL), the current Growth Rank is 3 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Purple Innovation (PRPL) Overvalued in 2026?

Based on GuruFocus' analysis, Purple Innovation stock appears to be undervalued. The current stock price of $0.37 is trading 57.2% below its estimated GF Value™ of $0.86. GuruFocus considers Purple Innovation to be Possible Value Trap.

Key valuation signals for PRPL:

  • Growth Rank: 3 (near median its 10-year median of 3.00)
  • GF Value™: $0.86 vs. price of $0.37 (57.2% below fair value)
  • GF Score™: 31/100 with 7 warning signs

No single metric tells the full story. See the PRPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Purple Innovation Business Description

Address 4100 North Chapel Ridge Road, Suite 200, Lehi, UT, USA, 84048
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
31GF Score

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Growth Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.37
Price
$0.86
GF Value