PRPL (Purple Innovation) Shiller PE Ratio: (As of Sep. 07, 2026)

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PRPL Purple Innovation Inc PRPL
42 GF Score
Price $3.83
GF Value $19.40
Valuation Possible Value Trap
! 6 Warning Signs
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What is Purple Innovation Shiller PE Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Purple Innovation  (NAS:PRPL) Shiller PE Ratio Explanation

Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.

Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.


Be Aware

Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.


Purple Innovation Shiller PE Ratio Related Terms


Purple Innovation Shiller PE Ratio Historical Data

* Premium members only.

The historical data trend for Purple Innovation's Shiller PE Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Purple Innovation Shiller PE Ratio Chart

Purple Innovation Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Shiller PE Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

Purple Innovation Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Shiller PE Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

PRPL vs EFOI, FGI, MWYN: Shiller PE Ratio Comparison

For the Furnishings, Fixtures & Appliances subindustry, Purple Innovation's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Purple Innovation Shiller PE Ratio vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Purple Innovation's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Purple Innovation's Shiller PE Ratio falls into.


PRPL
42GF Score
Purple Innovation Inc PRPL
Shiller PE Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Purple Innovation Shiller PE Ratio Calculation

For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Purple Innovation's E10 for the quarter that ended in Jun. 2026 is calculated as:

For example, Purple Innovation's adjusted earnings per share data for the three months ended in Jun. 2026 was:

Adj_EPS=Earnings per Share (Diluted)/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=-0.74/333.9520*333.9520
=-0.740

Current CPI (Jun. 2026) = 333.9520.

Purple Innovation Quarterly Data

Earnings per Share (Diluted) CPI Adj_EPS
201609 -0.750 241.428 -1.037
201612 -11.000 241.432 -15.215
201703 -6.000 243.801 -8.219
201706 10.750 244.955 14.656
201709 -16.250 246.819 -21.987
201712 -13.500 246.524 -18.288
201803 -4.500 249.554 -6.022
201806 -3.000 251.989 -3.976
201809 -2.250 252.439 -2.977
201812 -3.000 251.233 -3.988
201903 -0.500 254.202 -0.657
201906 -4.000 256.143 -5.215
201909 4.000 256.759 5.203
201912 -7.250 256.974 -9.422
202003 10.750 258.115 13.908
202006 -79.750 257.797 -103.309
202009 -49.250 260.280 -63.190
202012 -0.750 260.474 -0.962
202103 4.250 264.877 5.358
202106 -0.750 271.696 -0.922
202109 -1.250 274.310 -1.522
202112 -8.000 278.802 -9.582
202203 -5.000 287.504 -5.808
202206 -2.500 296.311 -2.818
202209 0.500 296.808 0.563
202212 -19.250 296.797 -21.660
202303 -6.500 301.836 -7.192
202306 -9.750 305.109 -10.672
202309 -8.500 307.789 -9.223
202312 -4.500 306.746 -4.899
202403 -11.750 312.332 -12.563
202406 0.000 314.175 0.000
202409 -9.000 315.301 -9.532
202412 -2.000 315.605 -2.116
202503 -4.500 319.799 -4.699
202506 -4.010 322.561 -4.152
202509 -2.750 324.800 -2.827
202512 -0.750 324.054 -0.773
202603 -7.000 330.213 -7.079
202606 -0.740 333.952 -0.740

Add all the adjusted EPS together and divide 10 will get our E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Purple Innovation (PRPL) Overvalued in 2026?

Based on GuruFocus' analysis, Purple Innovation stock appears to be undervalued. The current stock price of $3.83 is trading 80.3% below its estimated GF Value™ of $19.40. GuruFocus considers Purple Innovation to be Possible Value Trap.

Key valuation signals for PRPL:

  • Shiller PE Ratio:
  • GF Value™: $19.40 vs. price of $3.83 (80.3% below fair value)
  • GF Score™: 42/100 with 6 warning signs

No single metric tells the full story. See the PRPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Purple Innovation Business Description

Address 4100 North Chapel Ridge Road, Suite 200, Lehi, UT, USA, 84048
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
42GF Score

Get the complete analysis for PRPL

Shiller PE Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.83
Price
$19.40
GF Value