Purple InnovationPRPL -0.10%26 OCF Margin % is 3.12% as of Mar. 2026. GuruFocus rates PRPL with a GF Score™ of 26/100 and a GF Value™ of $0.86 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 434 Furnishings, Fixtures & Appliances companies, Purple Innovation ranks worse than 82.49% on this metric.
The historical rank and industry rank for Purple Innovation's OCF Margin % or its related term are showing as below:
PRPL'
s OCF Margin % Range Over the Past 10 Years
Min: -10.71 Med: -4.26 Max: 12.53
Current: -1.69
During the past 11 years, the highest OCF Margin % of Purple Innovation was 12.53%. The lowest was -10.71%. And the median was -4.26%.
PRPL's OCF Margin % is ranked worse than 82.49% of 434
companies
in the Furnishings, Fixtures & Appliances industry
Industry Median: 6.17
vs PRPL: -1.69
Purple Innovation OCF Margin % Related Terms
Purple Innovation OCF Margin % Historical Data
* Premium members only.
The historical data trend for Purple Innovation's OCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Furnishings, Fixtures & Appliances subindustry, Purple Innovation's OCF Margin %, along with its competitors' market caps and OCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Purple Innovation OCF Margin % vs Furnishings, Fixtures & Appliances Industry
For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Purple Innovation's OCF Margin % distribution charts can be found below:
* The bar in red indicates where Purple Innovation's OCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Purple Innovation (PRPL) has a OCF Margin % of 3.12% as of Mar. 2026. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Purple Innovation and its competitors. According to the industry distribution chart, Purple Innovation ranks #358 out of 434 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 82.5%.
Is Purple Innovation's OCF Margin % too high?
Purple Innovation's current OCF Margin % is 3.12%. The Furnishings, Fixtures & Appliances industry median OCF Margin % is 6.17. Purple Innovation's value of 3.12% is 49.4% below this industry median. Based on the distribution chart, Purple Innovation ranks #358 out of 434 companies in the Furnishings, Fixtures & Appliances industry, which is in the bottom quartile relative to peers. Overall, Purple Innovation has a GF Score™ of 26/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Purple Innovation's OCF Margin % compare to CRWS and SNBR?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Purple Innovation ranks #358 out of 434 companies for OCF Margin %. This places Purple Innovation in the lower half of its industry. The industry median OCF Margin % is 6.17. Purple Innovation's value of 3.12% is 49.4% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good OCF Margin % for a Furnishings, Fixtures & Appliances company?
The median OCF Margin % among Furnishings, Fixtures & Appliances companies is 6.17, based on 434 companies in the industry. Companies in the top quartile (top 25%) have a OCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, OCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Purple Innovation's current OCF Margin % of 3.12% is 49.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high OCF Margin % mean?
A high OCF Margin % can signal that a stock is expensive relative to its fundamentals. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Purple Innovation and its competitors. For the Furnishings, Fixtures & Appliances industry, the median OCF Margin % is 6.17 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Purple Innovation's current OCF Margin % is 3.12%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Innovation stock overvalued right now?
Based on GuruFocus' analysis, Purple Innovation (PRPL) is currently considered Possible Value Trap. The stock's GF Value™ is $0.86, compared to a current price of $0.39 — trading 54.9% below its estimated fair value. The current OCF Margin % is 3.12% and 49.4% below the Furnishings, Fixtures & Appliances industry median of 6.17. Purple Innovation's overall GF Score™ is 26/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is OCF Margin % calculated?
OCF Margin % is calculated from a company's financial statements. For Purple Innovation (PRPL), the current OCF Margin % is 3.12% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Purple Innovation (PRPL) Overvalued in 2026?
Based on GuruFocus' analysis, Purple Innovation stock appears to be undervalued.
The current stock price of $0.39 is trading 54.9% below its estimated GF Value™ of $0.86.
GuruFocus considers Purple Innovation to be Possible Value Trap.
Key valuation signals for PRPL:
OCF Margin %: 3.12%
GF Value™: $0.86 vs. price of $0.39 (54.9% below fair value)
Industry Position: 49.4% below the Furnishings, Fixtures & Appliances median (#358 of 434)
No single metric tells the full story. See the PRPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
26GF Score
Get the complete analysis for PRPL
OCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
PRPL has been successfully added to your 
