PRPL (Purple Innovation) Valuation Rank

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

PRPL Purple Innovation Inc PRPL
35 GF Score
Price $9.17
GF Value $21.57
Valuation Possible Value Trap
! 7 Warning Signs
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What is Purple Innovation Valuation Rank?

The Valuation Rank measures the current valuation of a business relative to other companies in the same industry and its own historical valuation. The companies are split in equal numbers and then ranked from 1 to 10, with 10 as the most undervalued and 1 as the most overvalued.

  1. Three factors:
    • Absolute valuation (medpsvalue) relative to current stock price, rank among all companies
    • Historical valuation over the past 10 years. Rank pe, ps, pocf, ev2ebit over their own historical values
    • Industry relative valuation
  2. Companies without enough data is not ranked
  3. Companies with negative earnings are ranked lower

These three factors are used to calculate the value score for every eligible company, with values from 1 to 10. The final ranked companies are split in equal numbers and ranked from 1 to 10, with 10 as the most undervalued, and 1 as the most overvalued. The numbers of companies in each rank are the same.

Purple Innovation Valuation Rank Related Terms

PRPL
35GF Score
Purple Innovation Inc PRPL
Valuation Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Purple Innovation (PRPL) Overvalued in 2026?

Based on GuruFocus' analysis, Purple Innovation stock appears to be undervalued. The current stock price of $9.17 is trading 57.5% below its estimated GF Value™ of $21.57. GuruFocus considers Purple Innovation to be Possible Value Trap.

Key valuation signals for PRPL:

  • Valuation Rank:
  • GF Value™: $21.57 vs. price of $9.17 (57.5% below fair value)
  • GF Score™: 35/100 with 7 warning signs

No single metric tells the full story. See the PRPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Purple Innovation Business Description

Address 4100 North Chapel Ridge Road, Suite 200, Lehi, UT, USA, 84048
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
35GF Score

Get the complete analysis for PRPL

Valuation Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$9.17
Price
$21.57
GF Value