PRPL (Purple Innovation) GF Value : $1.54 (As of Apr. 05, 2025)

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What is Purple Innovation GF Value?

As of today (2025-04-05), Purple Innovation's share price is $0.6698. Purple Innovation's GF Value is $1.54. Therefore, Purple Innovation's Price-to-GF-Value for today is 0.43. Based on the relationship between the current stock price and the GF Value, GuruFocus believes Purple Innovation is Possible Value Trap, Think Twice.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Please note that "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

Purple Innovation (NAS:PRPL) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) A sufficient margin of safety exists only when the stock is undervalued.

Purple Innovation's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	0.6698	/	1.54
	=	0.43

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Purple Innovation GF Value Related Terms

Thank you for viewing the detailed overview of Purple Innovation's GF Value provided by GuruFocus.com. Please click on the following links to see related term pages.

Purple Innovation Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Furnishings, Fixtures & Appliances » Purple Innovation Inc (NAS:PRPL) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

N/A

Address

4100 North Chapel Ridge Road, Suite 200, Lehi, UT, USA, 84043

Website

https://www.purple.com

Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.

Executives

Robert Demartini	director, officer: Acting CEO	102 WHITE PINE CANYON ROAD, PARK CITY UT 84060
George Turner Ulrich	officer: Principal Accounting Officer	3838 EVERGREEN DR, OGDEN UT 84414
Jack Roddy	officer: Chief People Officer	C/O SEAWORLD ENTERTAINMENT, INC., 9205 SOUTH PARK CENTER LOOP, SUITE 400, ORLANDO FL 32819
Tricia Mcdermott	officer: Chief Legal Officer	C/O PURPLE INNOVATION, INC., 4100 NORTH CHAPEL RIDGE RD., SUITE 200, LEHI UT 84043
Todd E. Vogensen	officer: Chief Financial Officer	11215 METRO PARKWAY, FORT MYERS FL 33966
Gary T Dicamillo	director	888 WASHINGTON STREET, DEDHAM MA 02027
Douglas Scott Peterson	director	4100 N. CHAPEL RIDGE ROAD, SUITE 200, LEHI UT 84043
Casey Kale Mcgarvey	officer: Chief Legal Officer and Sec.	123 EAST 200 NORTH, ALPINE UT 84004
Jeffery Scott Kerby	officer: Chief of Owned Retail	4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
Seth Lane Darling	director	4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
R Carter Pate	director	5739 WORTHAM LANE, DALLAS TX 75252
Erika Serow	director	4100 N. CHAPEL RIDGE ROAD, SUITE 200, LEHI UT 84043
Eric Scott Haynor	officer: Chief Operating Officer	4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
Coliseum Capital Management, Llc	director, 10 percent owner	105 ROWAYTON AVENUE, ROWAYTON CT 06853
Keira Krausz	officer: Chief Marketing Officer	4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043