Purple InnovationPRPL -0.10%26 Shareholder Yield % is -93.85% as of Mar. 2026. GuruFocus rates PRPL with a GF Score™ of 26/100 and a GF Value™ of $0.86 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 429 Furnishings, Fixtures & Appliances companies, Purple Innovation ranks worse than 98.14% on this metric.
Shareholder Yield % is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. It is a measure of shareholder return.
As of today, Purple Innovation's Shareholder Yield % was -93.85%.
Shareholder Yield % is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. The term was coined by William W. Priest of Epoch Investment Partners in a paper in 2005 entitled The Case for Shareholder Yield as a Dominant Driver of Future Equity Returns. William Priest indicated that "shareholder yield is a term that we came up with to reflect the various ways dividends can be paid to owners of a business in a publicly-traded company."
Dividend Yield % shows how much a company pays out in dividends each year relative to its stock price, which is most obvious form of shareholder return.
Buyback Yield % is the net repurchase of shares outstanding over the market capital of the company. Shares repurchases also increase shareholder value by returning the money back to shareholders.
Net Debt Paydown Yield % is the change in average of four quarters of company's total debt over a company's market cap. Assuming the total value of a company remains that same, shareholder value is increased as debt is reduced.
Purple Innovation Shareholder Yield % Related Terms
Purple Innovation Shareholder Yield % Historical Data
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The historical data trend for Purple Innovation's Shareholder Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PRPL vs CRWS, SNBR, NTZ: Shareholder Yield % Comparison
For the Furnishings, Fixtures & Appliances subindustry, Purple Innovation's Shareholder Yield %, along with its competitors' market caps and Shareholder Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Purple Innovation Shareholder Yield % vs Furnishings, Fixtures & Appliances Industry
For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Purple Innovation's Shareholder Yield % distribution charts can be found below:
* The bar in red indicates where Purple Innovation's Shareholder Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
* All the data are calculated by TTM values. Note that if a companies is traded in several exchanges, then we calculate the company level data for Shareholder Yield % using the primary share class stock data. The calculation result in definition page is for demonstration purpose only, and it's showing the share class level data. Therefore, the numbers in the calculation may differ from elsewhere if the stock is not a primary share.
Purple Innovation (PRPL) has a Shareholder Yield % of -93.85% as of Mar. 2026. Shareholder Yield is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. View historical data on Purple Innovation and its competitors. According to the industry distribution chart, Purple Innovation ranks #421 out of 429 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 98.1%.
Is Purple Innovation's Shareholder Yield % too high?
Purple Innovation's current Shareholder Yield % is -93.85%. Based on the distribution chart, Purple Innovation ranks #421 out of 429 companies in the Furnishings, Fixtures & Appliances industry, which is in the bottom quartile relative to peers. Overall, Purple Innovation has a GF Score™ of 26/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Purple Innovation's Shareholder Yield % compare to CRWS and SNBR?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Purple Innovation ranks #421 out of 429 companies for Shareholder Yield %. This places Purple Innovation in the lower half of its industry. The industry median Shareholder Yield % is 1.41. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shareholder Yield % for a Furnishings, Fixtures & Appliances company?
The median Shareholder Yield % among Furnishings, Fixtures & Appliances companies is 1.41, based on 429 companies in the industry. Companies in the top quartile (top 25%) have a Shareholder Yield % significantly above this median, while those in the bottom quartile fall well below. However, Shareholder Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shareholder Yield % mean?
A high Shareholder Yield % can signal that a stock is expensive relative to its fundamentals. Shareholder Yield is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. View historical data on Purple Innovation and its competitors. For the Furnishings, Fixtures & Appliances industry, the median Shareholder Yield % is 1.41 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Purple Innovation's current Shareholder Yield % is -93.85%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Innovation stock overvalued right now?
Based on GuruFocus' analysis, Purple Innovation (PRPL) is currently considered Possible Value Trap. The stock's GF Value™ is $0.86, compared to a current price of $0.39 — trading 54.9% below its estimated fair value. The current Shareholder Yield % is -93.85%. Purple Innovation's overall GF Score™ is 26/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shareholder Yield % calculated?
Shareholder Yield % is calculated from a company's financial statements. For Purple Innovation (PRPL), the current Shareholder Yield % is -93.85% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Purple Innovation (PRPL) Overvalued in 2026?
Based on GuruFocus' analysis, Purple Innovation stock appears to be undervalued.
The current stock price of $0.39 is trading 54.9% below its estimated GF Value™ of $0.86.
GuruFocus considers Purple Innovation to be Possible Value Trap.
Key valuation signals for PRPL:
Shareholder Yield %: -93.85%
GF Value™: $0.86 vs. price of $0.39 (54.9% below fair value)
No single metric tells the full story. See the PRPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
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