PRPL (Purple Innovation) PB Ratio: (As of Jun. 27, 2026)


PRPL Purple Innovation Inc PRPL
26 GF Score
Price $0.39
GF Value $0.86
Valuation Possible Value Trap
! 7 Warning Signs
View Full Analysis

What is Purple Innovation PB Ratio?

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-27), Purple Innovation's share price is $0.38795. Purple Innovation's Book Value per Share for the quarter that ended in Mar. 2026 was $-0.55. Hence, Purple Innovation's PB Ratio of today is .

The historical rank and industry rank for Purple Innovation's PB Ratio or its related term are showing as below:

During the past 11 years, Purple Innovation's highest PB Ratio was 223.75. The lowest was 0.45. And the median was 3.61.

PRPL's PB Ratio is not ranked *
in the Furnishings, Fixtures & Appliances industry.
Industry Median: 1.31
* Ranked among companies with meaningful PB Ratio only.

During the past 12 months, Purple Innovation's average Book Value Per Share Growth Rate was -4708.30% per year.

During the past 11 years, the highest 3-Year average Book Value Per Share Growth Rate of Purple Innovation was 1.30% per year. The lowest was -55.90% per year. And the median was -27.30% per year.

Back to Basics: PB Ratio


Purple Innovation  (NAS:PRPL) PB Ratio Explanation

Unlike valuation ratios relative to the earning power such as PE Ratio, PE Ratio without NRI, PS Ratio, Price-to-Operating-Cash-Flow , or Price-to-Free-Cash-Flow, the PB Ratio measures the valuation of the stock relative to the underlying asset of the company.

The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.


Be Aware

Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.


Purple Innovation PB Ratio Related Terms


Purple Innovation PB Ratio Historical Data

* Premium members only.

The historical data trend for Purple Innovation's PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Purple Innovation PB Ratio Chart

Purple Innovation Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 6.05 2.51 0.94 4.15 0.00

Purple Innovation Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 63.27 0.00 0.00 0.00 0.00

PRPL vs CRWS, SNBR, NTZ: PB Ratio Comparison

For the Furnishings, Fixtures & Appliances subindustry, Purple Innovation's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Purple Innovation PB Ratio vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Purple Innovation's PB Ratio distribution charts can be found below:

* The bar in red indicates where Purple Innovation's PB Ratio falls into.


PRPL
26GF Score
Purple Innovation Inc PRPL
PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Purple Innovation PB Ratio Calculation

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.

Purple Innovation's PB Ratio for today is calculated as follows:

PB Ratio=Share Price/Book Value per Share (Q: Mar. 2026)
=0.38795/-0.553
=

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.

Is Purple Innovation (PRPL) Overvalued in 2026?

Based on GuruFocus' analysis, Purple Innovation stock appears to be undervalued. The current stock price of $0.39 is trading 54.9% below its estimated GF Value™ of $0.86. GuruFocus considers Purple Innovation to be Possible Value Trap.

Key valuation signals for PRPL:

  • PB Ratio:
  • GF Value™: $0.86 vs. price of $0.39 (54.9% below fair value)
  • GF Score™: 26/100 with 7 warning signs

No single metric tells the full story. See the PRPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Purple Innovation Business Description

Address 4100 North Chapel Ridge Road, Suite 200, Lehi, UT, USA, 84048
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
26GF Score

Get the complete analysis for PRPL

PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.39
Price
$0.86
GF Value