Harley-DavidsonHOG -3.81%79 Buyback Yield % is 30.93 as of Jun. 29, 2026, which is 393% above its 10-year median of 6.28. GuruFocus rates HOG with a GF Score™ of 79/100 and a GF Value™ of $28.00 (Modestly Undervalued). The stock has 8 warning signs investors should review. Among 339 Vehicles & Parts companies, Harley-Davidson ranks better than 99.12% on this metric.
Buyback yield is the net repurchase of shares outstanding over the market capital of the company. It is a measure of shareholder return.
The historical data trend for Harley-Davidson's Buyback Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HOG vs LCII, PATK, THO: Buyback Yield % Comparison
For the Recreational Vehicles subindustry, Harley-Davidson's Buyback Yield %, along with its competitors' market caps and Buyback Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harley-Davidson Buyback Yield % vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's Buyback Yield % distribution charts can be found below:
* The bar in red indicates where Harley-Davidson's Buyback Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Harley-Davidson (HOG) has a Buyback Yield % of 30.93 as of Jun. 29, 2026. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Harley-Davidson and its competitors. This is 393% above median its historical median of 6.28. Over the past decade, Harley-Davidson's Buyback Yield % has ranged from 0.11 to 36.86. According to the industry distribution chart, Harley-Davidson ranks #3 out of 339 companies in the Vehicles & Parts industry, placing it in the top 0.90000000000001%.
Is Harley-Davidson's Buyback Yield % too high?
Harley-Davidson's current Buyback Yield % of 30.93 is 393% above median its 10-year median of 6.28. Over the past 10 years, this metric has ranged from a low of 0.11 to a high of 36.86. The Vehicles & Parts industry median Buyback Yield % is 0.19. Harley-Davidson's value of 30.93 is 16178.9% above this industry median. Based on the distribution chart, Harley-Davidson ranks #3 out of 339 companies in the Vehicles & Parts industry, which is in the top quartile — a strong position relative to peers. Overall, Harley-Davidson has a GF Score™ of 79/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's Buyback Yield % compare to LCII and PATK?
According to the Vehicles & Parts industry distribution chart, Harley-Davidson ranks #3 out of 339 companies for Buyback Yield %. This places Harley-Davidson in the top 1% of its industry — outperforming the majority of peers. The industry median Buyback Yield % is 0.19. Harley-Davidson's value of 30.93 is 16178.9% above this benchmark. Historically, Harley-Davidson's own Buyback Yield % has ranged from 0.11 to 36.86 over the past decade. While the company's 10-year median is 6.28 vs. the industry median of 0.19, Harley-Davidson has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Buyback Yield % for a Vehicles & Parts company?
The median Buyback Yield % among Vehicles & Parts companies is 0.19, based on 339 companies in the industry. Companies in the top quartile (top 25%) have a Buyback Yield % significantly above this median, while those in the bottom quartile fall well below. However, Buyback Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Harley-Davidson's current Buyback Yield % of 30.93 is 16178.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Buyback Yield % mean?
A high Buyback Yield % can signal that a stock is expensive relative to its fundamentals. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Harley-Davidson and its competitors. For the Vehicles & Parts industry, the median Buyback Yield % is 0.19 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harley-Davidson's current Buyback Yield % is 30.93, which is 393% above median its own 10-year median of 6.28. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (HOG) is currently considered Modestly Undervalued. The stock's GF Value™ is $28.00, compared to a current price of $24.23 — trading 13.5% below its estimated fair value. The current Buyback Yield % is 30.93, which is 393% above median its 10-year median of 6.28 and 16178.9% above the Vehicles & Parts industry median of 0.19. Harley-Davidson's overall GF Score™ is 79/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Buyback Yield % calculated?
Buyback Yield % is calculated from a company's financial statements. For Harley-Davidson (HOG), the current Buyback Yield % is 30.93 as of Jun. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harley-Davidson (HOG) Overvalued in 2026?
Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued.
The current stock price of $24.23 is trading 13.5% below its estimated GF Value™ of $28.00.
GuruFocus considers Harley-Davidson to be Modestly Undervalued.
Key valuation signals for HOG:
Buyback Yield %: 30.93 (393% above median its 10-year median of 6.28)
GF Value™: $28.00 vs. price of $24.23 (13.5% below fair value)
Industry Position: 16178.9% above the Vehicles & Parts median (#3 of 339)
No single metric tells the full story. See the HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
79GF Score
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