HOG (Harley-Davidson) Quality Rank


HOG Harley-Davidson Inc HOG
80 GF Score
Price $24.96
GF Value $27.96
Valuation Modestly Undervalued
! 7 Warning Signs
View Full Analysis

What is Harley-Davidson Quality Rank?

The Quality Rank measures the business quality of a company relative to other companies. It is ranked based on the strength of the balance sheet, as well as the profitability and growth of the business. The ranked companies are split in equal numbers and then ranked from 1 to 10, with 10 being the highest.

The rank of balance sheet (30%)

The rank of balance sheet is done through the ranking of:
  • Interest coverage
  • Zscore
  • Debt to revenue
  • Equity to asset
  • Cash to debt

The rank of Profitability (70%)

The ranking of Profitability is done by ranking:
  • Operating margin mean rank (10-year mean average profit margine)
  • Operating margin growth rank
  • Fscore
  • Predictability rank
  • Revenue growth rank (5 year), when the growth is higher than 25%, set it as 25%
  • Num of year profit (number of years that is profitable within the last 10 years)
  • ROIC median (10-year median of ROIC)

Harley-Davidson Quality Rank Related Terms

HOG
80GF Score
Harley-Davidson Inc HOG
Quality Rank is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Is Harley-Davidson (HOG) Overvalued in 2026?

Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued. The current stock price of $24.96 is trading 10.7% below its estimated GF Value™ of $27.96. GuruFocus considers Harley-Davidson to be Modestly Undervalued.

Key valuation signals for HOG:

  • Quality Rank:
  • GF Value™: $27.96 vs. price of $24.96 (10.7% below fair value)
  • GF Score™: 80/100 with 7 warning signs

No single metric tells the full story. See the HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Harley-Davidson Business Description

Address 3700 West Juneau Avenue, Milwaukee, WI, USA, 53208
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
80GF Score

Get the complete analysis for HOG

Quality Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$24.96
Price
$27.96
GF Value