HOG (Harley-Davidson) Insider Ownership: 2.35 % (As of Aug. 02, 2026)

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Director of Data and Quant Analytics at GuruFocus
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HOG Harley-Davidson Inc HOG
82 GF Score
Price $24.54
GF Value $27.25
Valuation Modestly Undervalued
! 8 Warning Signs
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What is Harley-Davidson Insider Ownership?

Harley-Davidson HOG -0.41% 82 Insider Ownership is 2.35 % as of Aug. 02, 2026. GuruFocus rates HOG with a GF Score™ of 82/100 and a GF Value™ of $27.25 (Modestly Undervalued). The stock has 8 warning signs investors should review.

Insider ownership is the percentage of shares that are owned by company insiders relative to the total shares outstanding. As of today, Harley-Davidson's insider ownership is 2.35%.

Institutional Ownership is the percentage of shares that are owned by institutions out of the total shares outstanding. As of today, Harley-Davidson's Institutional Ownership is 100.69%.

Float Percentage Of Total Shares Outstanding is the percentage of float shares relative to the total shares outstanding. As of today, Harley-Davidson's Float Percentage Of Total Shares Outstanding is 73.94%.

Harley-Davidson Insider Ownership Historical Data

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The historical data trend for Harley-Davidson's Insider Ownership can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Harley-Davidson Insider Ownership Chart

Harley-Davidson Historical Data

The historical data trend for Harley-Davidson can be seen below:

2025-06-30 2025-07-31 2025-08-31 2025-09-30 2025-10-31 2025-11-30 2026-01-31 2026-02-28 2026-05-31 2026-06-30
Insider Ownership 2.11 2.11 2.11 2.11 2.11 2.10 2.10 2.12 2.35 2.35
HOG
82GF Score
Harley-Davidson Inc HOG
Insider Ownership is just one metric. See GF Score™, valuation, warning signs, and more.
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Harley-Davidson Insider Ownership Calculation

The percentage of shares that are owned by company insiders relative to the total shares outstanding.

Frequently Asked Questions Learn more about Insider Ownership →
What does a Insider Ownership of 2.35 % mean?
Harley-Davidson (HOG) has a Insider Ownership of 2.35 % as of Aug. 02, 2026. Insider ownership equals the percent of shares owned by company insiders relative to total shares. View historical data on Harley-Davidson and its competitors.
Is Harley-Davidson's Insider Ownership too high?
Harley-Davidson's current Insider Ownership is 2.35 %. Overall, Harley-Davidson has a GF Score™ of 82/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's Insider Ownership compare to PATK and LCII?
Harley-Davidson's Insider Ownership of 2.35 % can be compared against companies in the Vehicles & Parts industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Insider Ownership for a Vehicles & Parts company?
A good Insider Ownership depends on the Vehicles & Parts industry context. However, Insider Ownership should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Insider Ownership mean?
A high Insider Ownership can signal that a stock is expensive relative to its fundamentals. Insider ownership equals the percent of shares owned by company insiders relative to total shares. View historical data on Harley-Davidson and its competitors. Harley-Davidson's current Insider Ownership is 2.35 %. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (HOG) is currently considered Modestly Undervalued. The stock's GF Value™ is $27.25, compared to a current price of $24.54 — trading 9.9% below its estimated fair value. The current Insider Ownership is 2.35 %. Harley-Davidson's overall GF Score™ is 82/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Insider Ownership calculated?
Insider Ownership is calculated from a company's financial statements. For Harley-Davidson (HOG), the current Insider Ownership is 2.35 % as of Aug. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Harley-Davidson (HOG) Overvalued in 2026?

Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued. The current stock price of $24.54 is trading 9.9% below its estimated GF Value™ of $27.25. GuruFocus considers Harley-Davidson to be Modestly Undervalued.

Key valuation signals for HOG:

  • Insider Ownership: 2.35 %
  • GF Value™: $27.25 vs. price of $24.54 (9.9% below fair value)
  • GF Score™: 82/100 with 8 warning signs

No single metric tells the full story. See the HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Harley-Davidson Business Description

Address 3700 West Juneau Avenue, Milwaukee, WI, USA, 53208
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
82GF Score

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Insider Ownership is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$24.54
Price
$27.25
GF Value