Harley-DavidsonHOG -0.12%79 Pretax Margin % is 3.59% as of Mar. 2026, which is 73% below its 10-year median of 13.43. GuruFocus rates HOG with a GF Score™ of 79/100 and a GF Value™ of $28.02 (Fairly Valued). The stock has 8 warning signs investors should review. Among 1,326 Vehicles & Parts companies, Harley-Davidson ranks better than 67.42% on this metric.
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Harley-Davidson Pretax Margin % Related Terms
Harley-Davidson Pretax Margin % Historical Data
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The historical data trend for Harley-Davidson's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HOG vs LCII, PATK, PII: Pretax Margin % Comparison
For the Recreational Vehicles subindustry, Harley-Davidson's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harley-Davidson Pretax Margin % vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Harley-Davidson's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Harley-Davidson (HOG) has a Pretax Margin % of 3.59% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Harley-Davidson and its competitors. This is 73% below median its historical median of 13.43. According to the industry distribution chart, Harley-Davidson ranks #432 out of 1326 companies in the Vehicles & Parts industry, placing it in the top 32.6%.
Is Harley-Davidson's Pretax Margin % too high?
Harley-Davidson's current Pretax Margin % of 3.59% is 73% below median its 10-year median of 13.43. The Vehicles & Parts industry median Pretax Margin % is 4.40. Harley-Davidson's value of 3.59% is 18.4% below this industry median. Based on the distribution chart, Harley-Davidson ranks #432 out of 1326 companies in the Vehicles & Parts industry, which is above the industry midpoint. Overall, Harley-Davidson has a GF Score™ of 79/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's Pretax Margin % compare to LCII and PATK?
According to the Vehicles & Parts industry distribution chart, Harley-Davidson ranks #432 out of 1326 companies for Pretax Margin %. This puts Harley-Davidson in the upper half of its industry. The industry median Pretax Margin % is 4.40. Harley-Davidson's value of 3.59% is 18.4% below this benchmark. While the company's 10-year median is 13.43 vs. the industry median of 4.40, Harley-Davidson has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Vehicles & Parts company?
The median Pretax Margin % among Vehicles & Parts companies is 4.40, based on 1,326 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Harley-Davidson's current Pretax Margin % of 3.59% is 18.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Harley-Davidson and its competitors. For the Vehicles & Parts industry, the median Pretax Margin % is 4.40 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harley-Davidson's current Pretax Margin % is 3.59%, which is 73% below median its own 10-year median of 13.43. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (HOG) is currently considered Fairly Valued. The stock's GF Value™ is $28.02, compared to a current price of $25.55 — trading 8.8% below its estimated fair value. The current Pretax Margin % is 3.59%, which is 73% below median its 10-year median of 13.43 and 18.4% below the Vehicles & Parts industry median of 4.40. Harley-Davidson's overall GF Score™ is 79/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Harley-Davidson (HOG), the current Pretax Margin % is 3.59% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harley-Davidson (HOG) Overvalued in 2026?
Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued.
The current stock price of $25.55 is trading 8.8% below its estimated GF Value™ of $28.02.
GuruFocus considers Harley-Davidson to be Fairly Valued.
Key valuation signals for HOG:
Pretax Margin %: 3.59% (73% below median its 10-year median of 13.43)
GF Value™: $28.02 vs. price of $25.55 (8.8% below fair value)
Industry Position: 18.4% below the Vehicles & Parts median (#432 of 1326)
No single metric tells the full story. See the HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
79GF Score
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