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Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Harley-Davidson's Goodwill for the quarter that ended in Jun. 2026 was $64 Mil. Harley-Davidson's Total Assets for the quarter that ended in Jun. 2026 was $7,246 Mil.
Therefore, Harley-Davidson's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 was 0.01.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Harley-Davidson Goodwill-to-Asset Related Terms
Harley-Davidson Goodwill-to-Asset Historical Data
* Premium members only.
The historical data trend for Harley-Davidson's Goodwill-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HOG vs PATK, LCII, THO: Goodwill-to-Asset Comparison
For the Recreational Vehicles subindustry, Harley-Davidson's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harley-Davidson Goodwill-to-Asset vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's Goodwill-to-Asset distribution charts can be found below:
* The bar in red indicates where Harley-Davidson's Goodwill-to-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Harley-Davidson (HOG) has a Goodwill-to-Asset of 0.01 as of Jun. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Harley-Davidson and its competitors.
Is Harley-Davidson's Goodwill-to-Asset too high?
Harley-Davidson's current Goodwill-to-Asset is 0.01. Overall, Harley-Davidson has a GF Score™ of 82/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's Goodwill-to-Asset compare to PATK and LCII?
Harley-Davidson's Goodwill-to-Asset of 0.01 can be compared against companies in the Vehicles & Parts industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Vehicles & Parts company?
A good Goodwill-to-Asset depends on the Vehicles & Parts industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Harley-Davidson and its competitors. Harley-Davidson's current Goodwill-to-Asset is 0.01. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (HOG) is currently considered Fairly Valued. The stock's GF Value™ is $27.15, compared to a current price of $25.70 — trading 5.3% below its estimated fair value. The current Goodwill-to-Asset is 0.01. Harley-Davidson's overall GF Score™ is 82/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Harley-Davidson (HOG), the current Goodwill-to-Asset is 0.01 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harley-Davidson (HOG) Overvalued in 2026?
Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued.
The current stock price of $25.70 is trading 5.3% below its estimated GF Value™ of $27.15.
GuruFocus considers Harley-Davidson to be Fairly Valued.
Key valuation signals for HOG:
Goodwill-to-Asset: 0.01
GF Value™: $27.15 vs. price of $25.70 (5.3% below fair value)
No single metric tells the full story. See the HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
82GF Score
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