Harley-DavidsonHOG +1.44%80 Cyclically Adjusted PS Ratio is 0.61 as of Jul. 06, 2026, which is 45% below its 10-year median of 1.11. GuruFocus rates HOG with a GF Score™ of 80/100 and a GF Value™ of $27.95 (Modestly Undervalued). The stock has 8 warning signs investors should review. Among 1,043 Vehicles & Parts companies, Harley-Davidson ranks better than 54.84% on this metric.
The historical rank and industry rank for Harley-Davidson's Cyclically Adjusted PS Ratio or its related term are showing as below:
HOG'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.43 Med: 1.11 Max: 2.3
Current: 0.6
During the past years, Harley-Davidson's highest Cyclically Adjusted PS Ratio was 2.30. The lowest was 0.43. And the median was 1.11.
HOG's Cyclically Adjusted PS Ratio is ranked better than 54.84% of 1043
companies
in the Vehicles & Parts industry
Industry Median: 0.75
vs HOG: 0.60
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Harley-Davidson's adjusted revenue per share data for the three months ended in Mar. 2026 was $10.585. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $41.61 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Harley-Davidson (NYSE:HOG) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Harley-Davidson Cyclically Adjusted PS Ratio Related Terms
Harley-Davidson Cyclically Adjusted PS Ratio Historical Data
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The historical data trend for Harley-Davidson's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Harley-Davidson Cyclically Adjusted PS Ratio Chart
HOG vs LCII, PATK, THO: Cyclically Adjusted PS Ratio Comparison
For the Recreational Vehicles subindustry, Harley-Davidson's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harley-Davidson Cyclically Adjusted PS Ratio vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Harley-Davidson's Cyclically Adjusted PS Ratio falls into.
Harley-Davidson Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
Harley-Davidson's Cyclically Adjusted PS Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 0.61 mean?
Harley-Davidson (HOG) has a Cyclically Adjusted PS Ratio of 0.61 as of Jul. 06, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Harley-Davidson and its competitors. This is 45% below median its historical median of 1.11. Over the past decade, Harley-Davidson's Cyclically Adjusted PS Ratio has ranged from 0.43 to 2.30. According to the industry distribution chart, Harley-Davidson ranks #471 out of 1043 companies in the Vehicles & Parts industry, placing it in the top 45.2%.
Is Harley-Davidson's Cyclically Adjusted PS Ratio too high?
Harley-Davidson's current Cyclically Adjusted PS Ratio of 0.61 is 45% below median its 10-year median of 1.11. Over the past 10 years, this metric has ranged from a low of 0.43 to a high of 2.30. The Vehicles & Parts industry median Cyclically Adjusted PS Ratio is 0.75. Harley-Davidson's value of 0.61 is 18.7% below this industry median. Based on the distribution chart, Harley-Davidson ranks #471 out of 1043 companies in the Vehicles & Parts industry, which is above the industry midpoint. Overall, Harley-Davidson has a GF Score™ of 80/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's Cyclically Adjusted PS Ratio compare to LCII and PATK?
According to the Vehicles & Parts industry distribution chart, Harley-Davidson ranks #471 out of 1043 companies for Cyclically Adjusted PS Ratio. This puts Harley-Davidson in the upper half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.75. Harley-Davidson's value of 0.61 is 18.7% below this benchmark. Historically, Harley-Davidson's own Cyclically Adjusted PS Ratio has ranged from 0.43 to 2.30 over the past decade. While the company's 10-year median is 1.11 vs. the industry median of 0.75, Harley-Davidson has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Vehicles & Parts company?
The median Cyclically Adjusted PS Ratio among Vehicles & Parts companies is 0.75, based on 1,043 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Harley-Davidson's current Cyclically Adjusted PS Ratio of 0.61 is 18.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Harley-Davidson and its competitors. For the Vehicles & Parts industry, the median Cyclically Adjusted PS Ratio is 0.75 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harley-Davidson's current Cyclically Adjusted PS Ratio is 0.61, which is 45% below median its own 10-year median of 1.11. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (HOG) is currently considered Modestly Undervalued. The stock's GF Value™ is $27.95, compared to a current price of $25.32 — trading 9.4% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.61, which is 45% below median its 10-year median of 1.11 and 18.7% below the Vehicles & Parts industry median of 0.75. Harley-Davidson's overall GF Score™ is 80/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Harley-Davidson (HOG), the current Cyclically Adjusted PS Ratio is 0.61 as of Jul. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harley-Davidson (HOG) Overvalued in 2026?
Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued.
The current stock price of $25.32 is trading 9.4% below its estimated GF Value™ of $27.95.
GuruFocus considers Harley-Davidson to be Modestly Undervalued.
Key valuation signals for HOG:
Cyclically Adjusted PS Ratio: 0.61 (45% below median its 10-year median of 1.11)
GF Value™: $27.95 vs. price of $25.32 (9.4% below fair value)
Industry Position: 18.7% below the Vehicles & Parts median (#471 of 1043)
No single metric tells the full story. See the HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
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