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HOG (Harley-Davidson) Cyclically Adjusted PS Ratio : 0.58 (As of May. 09, 2025)


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What is Harley-Davidson Cyclically Adjusted PS Ratio?

As of today (2025-05-09), Harley-Davidson's current share price is $23.62. Harley-Davidson's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2025 was $40.86. Harley-Davidson's Cyclically Adjusted PS Ratio for today is 0.58.

The historical rank and industry rank for Harley-Davidson's Cyclically Adjusted PS Ratio or its related term are showing as below:

HOG' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.48   Med: 1.2   Max: 2.3
Current: 0.57

During the past years, Harley-Davidson's highest Cyclically Adjusted PS Ratio was 2.30. The lowest was 0.48. And the median was 1.20.

HOG's Cyclically Adjusted PS Ratio is ranked better than
56.23% of 955 companies
in the Vehicles & Parts industry
Industry Median: 0.73 vs HOG: 0.57

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Harley-Davidson's adjusted revenue per share data for the three months ended in Mar. 2025 was $10.657. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $40.86 for the trailing ten years ended in Mar. 2025.

Shiller PE for Stocks: The True Measure of Stock Valuation


Harley-Davidson Cyclically Adjusted PS Ratio Historical Data

The historical data trend for Harley-Davidson's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Harley-Davidson Cyclically Adjusted PS Ratio Chart

Harley-Davidson Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.17 1.10 1.12 0.94 0.75

Harley-Davidson Quarterly Data
Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.09 0.83 0.95 0.75 0.62

Competitive Comparison of Harley-Davidson's Cyclically Adjusted PS Ratio

For the Recreational Vehicles subindustry, Harley-Davidson's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Harley-Davidson's Cyclically Adjusted PS Ratio Distribution in the Vehicles & Parts Industry

For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Harley-Davidson's Cyclically Adjusted PS Ratio falls into.


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Harley-Davidson Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Harley-Davidson's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=23.62/40.86
=0.58

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Harley-Davidson's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2025 is calculated as:

For example, Harley-Davidson's adjusted Revenue per Share data for the three months ended in Mar. 2025 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2025 (Change)*Current CPI (Mar. 2025)
=10.657/134.9266*134.9266
=10.657

Current CPI (Mar. 2025) = 134.9266.

Harley-Davidson Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201506 8.746 100.684 11.721
201509 6.440 100.392 8.655
201512 6.217 99.792 8.406
201603 9.500 100.470 12.758
201606 10.263 101.688 13.618
201609 7.109 101.861 9.417
201612 6.261 101.863 8.293
201703 8.482 102.862 11.126
201706 10.068 103.349 13.144
201709 6.744 104.136 8.738
201712 7.280 104.011 9.444
201803 9.116 105.290 11.682
201806 10.246 106.317 13.003
201809 7.894 106.507 10.000
201812 7.031 105.998 8.950
201903 8.651 107.251 10.883
201906 10.241 108.070 12.786
201909 8.108 108.329 10.099
201912 6.925 108.420 8.618
202003 8.444 108.902 10.462
202006 5.648 108.767 7.006
202009 7.574 109.815 9.306
202012 4.701 109.897 5.772
202103 9.208 111.754 11.117
202106 9.878 114.631 11.627
202109 8.802 115.734 10.262
202112 6.549 117.630 7.512
202203 9.714 121.301 10.805
202206 9.937 125.017 10.725
202209 11.209 125.227 12.077
202212 7.677 125.222 8.272
202303 12.010 127.348 12.725
202306 9.915 128.729 10.392
202309 10.733 129.860 11.152
202312 7.447 129.419 7.764
202403 12.632 131.776 12.934
202406 12.071 132.554 12.287
202409 8.786 133.029 8.911
202412 5.406 133.157 5.478
202503 10.657 134.927 10.657

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.


Harley-Davidson  (NYSE:HOG) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Harley-Davidson Cyclically Adjusted PS Ratio Related Terms

Thank you for viewing the detailed overview of Harley-Davidson's Cyclically Adjusted PS Ratio provided by GuruFocus.com. Please click on the following links to see related term pages.


Harley-Davidson Business Description

Address
3700 West Juneau Avenue, Milwaukee, WI, USA, 53208
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Executives
Luke Christopher Mansfield officer: VP Chief Strategy 70 HILLTOP DRIVE, CHAPPAQUA NY 10514
Maryrose Sylvester director C/O 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Charles Do officer: Sr. Vice President, HDFSI 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Rafeh Masood director C/O BJ'S WHOLESALE CLUB, INC., 25 RESEARCH DRIVE, WESTBOROUGH MA 01581
Sara L Levinson director RODALE INC, 733 3RD AVE 15TH FL, MILWAUKEE WI 10017
Allan C. Golston director 2825 AIRVIEW BLVD., KALAMAZOO MI 49002
Farley Jr James D director FORD MOTOR COMPANY, ONE AMERICAN ROAD, DEARBORN MI 48126
R John Anderson director LEVI STRAUSS & CO., 1155 BATTERY STREET, SAN FRANCISCO CA 94111
Norman Thomas Linebarger director
Troy Alstead director 1155 BATTERY STREET, SAN FRANCISCO CA 94111
David Viney officer: Interim CFO, VP and Treasurer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
O'sullivan Coyne Edel M. officer: Chief Commercial Officer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Jonathan R Root officer: SVP - HDFSI 3700 W JUNEAU, MILWAUKEE WI 53208
Tori Termaat officer: Chief Human Resources Officer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Gina M Goetter officer: Chief Financial Officer C/O HASBRO, INC., 1027 NEWPORT AVENUE, PAWTUCKET RI 02861