HOG (Harley-Davidson) Cyclically Adjusted Book per Share: $19.59 (As of Mar. 2026)


HOG Harley-Davidson Inc HOG
79 GF Score
Price $25.19
GF Value $28.00
Valuation Modestly Undervalued
! 8 Warning Signs
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What is Harley-Davidson Cyclically Adjusted Book per Share?

Harley-Davidson HOG -1.06% 79 Cyclically Adjusted Book per Share is $19.59 as of Mar. 2026. GuruFocus rates HOG with a GF Score™ of 79/100 and a GF Value™ of $28.00 (Modestly Undervalued). The stock has 8 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Book per Share and the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years.

Harley-Davidson's adjusted book value per share for the three months ended in Mar. 2026 was $27.223. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $19.59 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Harley-Davidson's average Cyclically Adjusted Book Growth Rate was 9.60% per year. During the past 3 years, the average Cyclically Adjusted Book Growth Rate was 7.30% per year. During the past 5 years, the average Cyclically Adjusted Book Growth Rate was 7.70% per year. During the past 10 years, the average Cyclically Adjusted Book Growth Rate was 4.80% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the Cyclically Adjusted Book Growth Rate using Cyclically Adjusted Book per Share data.

During the past 13 years, the highest 3-Year average Cyclically Adjusted Book Growth Rate of Harley-Davidson was 23.10% per year. The lowest was 0.80% per year. And the median was 7.30% per year.

As of today (2026-06-27), Harley-Davidson's current stock price is $25.19. Harley-Davidson's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was $19.59. Harley-Davidson's Cyclically Adjusted PB Ratio of today is 1.29.

During the past 13 years, the highest Cyclically Adjusted PB Ratio of Harley-Davidson was 5.19. The lowest was 0.93. And the median was 2.71.


Harley-Davidson  (NYSE:HOG) Cyclically Adjusted Book per Share Explanation

If a company grows much fast than inflation, Cyclically Adjusted Book per Share may underestimate the company's equity. Cyclically Adjusted PB Ratio can seem to be too high even the actual PB Ratio is low.

For the Cyclically Adjusted PB Ratio, the book value of the past 10 years are inflation-adjusted and averaged. The result is used for P/B calculation. Since it looks at the average over the last 10 years, the Cyclically Adjusted PB Ratio is also called CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Harley-Davidson's Cyclically Adjusted PB Ratio of today is calculated as

Cyclically Adjusted PB Ratio=Share Price/Cyclically Adjusted Book per Share
=25.19/19.59
=1.29

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Cyclically Adjusted PB Ratio of Harley-Davidson was 5.19. The lowest was 0.93. And the median was 2.71.


Be Aware

Cyclically Adjusted PB Ratio works better for cyclical companies. It gives you a better idea on the company's real book value.


Harley-Davidson Cyclically Adjusted Book per Share Related Terms


Harley-Davidson Cyclically Adjusted Book per Share Historical Data

* Premium members only.

The historical data trend for Harley-Davidson's Cyclically Adjusted Book per Share can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Harley-Davidson Cyclically Adjusted Book per Share Chart

Harley-Davidson Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted Book per Share
Get a 7-Day Free Trial Premium Member Only Premium Member Only 14.07 15.29 16.39 17.48 18.91

Harley-Davidson Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted Book per Share Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 17.88 18.20 18.59 18.91 19.59

HOG vs LCII, PATK, PII: Cyclically Adjusted Book per Share Comparison

For the Recreational Vehicles subindustry, Harley-Davidson's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Harley-Davidson Cyclically Adjusted PB Ratio vs Vehicles & Parts Industry

For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Harley-Davidson's Cyclically Adjusted PB Ratio falls into.


HOG
79GF Score
Harley-Davidson Inc HOG
Cyclically Adjusted Book per Share is just one metric. See GF Score™, valuation, warning signs, and more.
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Harley-Davidson Cyclically Adjusted Book per Share Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Book per Share and the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years.

What is Cyclically Adjusted Book per Share? How do we calculate Cyclically Adjusted Book per Share?

Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the Cyclically Adjusted Book per Share of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the book value per share from 2001 through 2010.

We adjusted the 2001 book value per share data with the total inflation from 2001 through 2010 to the equivalent book value in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart's book value is $1 a share in 2001, then the 2001's equivalent book value in 2010 is $1.4 a share. If Wal-Mart's book value is $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 book value in 2010 is $1.35. So on and so forth, you get the equivalent book value per share of past 10 years. Then you add them together and divided the sum by the count to get Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Harley-Davidson's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book= Book Value per Share /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=27.223/330.2130*330.2130
=27.223

Current CPI (Mar. 2026) = 330.2130.

Harley-Davidson Quarterly Data

Book Value per Share CPI Adj_Book
201606 11.303 241.018 15.486
201609 11.271 241.428 15.416
201612 10.913 241.432 14.926
201703 11.350 243.801 15.373
201706 11.994 244.955 16.169
201709 11.033 246.819 14.761
201712 10.972 246.524 14.697
201803 11.890 249.554 15.733
201806 12.978 251.989 17.007
201809 13.222 252.439 17.296
201812 11.111 251.233 14.604
201903 11.210 254.202 14.562
201906 11.914 256.143 15.359
201909 11.444 256.759 14.718
201912 11.832 256.974 15.204
202003 11.055 258.115 14.143
202006 10.608 257.797 13.588
202009 11.557 260.280 14.662
202012 11.265 260.474 14.281
202103 12.883 264.877 16.061
202106 14.208 271.696 17.268
202109 15.176 274.310 18.269
202112 16.626 278.802 19.692
202203 16.235 287.504 18.647
202206 17.048 296.311 18.999
202209 18.372 296.808 20.440
202212 19.906 296.797 22.147
202303 21.099 301.836 23.083
202306 21.747 305.109 23.536
202309 23.602 307.789 25.322
202312 23.863 306.746 25.689
202403 24.353 312.332 25.747
202406 26.119 314.175 27.452
202409 26.949 315.301 28.224
202412 25.475 315.605 26.654
202503 25.487 319.799 26.317
202506 26.565 322.561 27.195
202509 28.609 324.800 29.086
202512 28.127 324.054 28.662
202603 27.223 330.213 27.223

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

What does a Cyclically Adjusted Book per Share of $19.59 mean?
Harley-Davidson (HOG) has a Cyclically Adjusted Book per Share of $19.59 as of Mar. 2026. Cyclically adjusted book value per share represents the company's inflation-adjusted book value per share over a 10-year period. View historical data on Harley-Davidson and its competitors.
Is Harley-Davidson's Cyclically Adjusted Book per Share too high?
Harley-Davidson's current Cyclically Adjusted Book per Share is $19.59. Overall, Harley-Davidson has a GF Score™ of 79/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's Cyclically Adjusted Book per Share compare to LCII and PATK?
Harley-Davidson's Cyclically Adjusted Book per Share of $19.59 can be compared against companies in the Vehicles & Parts industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted Book per Share for a Vehicles & Parts company?
A good Cyclically Adjusted Book per Share depends on the Vehicles & Parts industry context. However, Cyclically Adjusted Book per Share should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted Book per Share mean?
A high Cyclically Adjusted Book per Share can signal that a stock is expensive relative to its fundamentals. Cyclically adjusted book value per share represents the company's inflation-adjusted book value per share over a 10-year period. View historical data on Harley-Davidson and its competitors. Harley-Davidson's current Cyclically Adjusted Book per Share is $19.59. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (HOG) is currently considered Modestly Undervalued. The stock's GF Value™ is $28.00, compared to a current price of $25.19 — trading 10% below its estimated fair value. The current Cyclically Adjusted Book per Share is $19.59. Harley-Davidson's overall GF Score™ is 79/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted Book per Share calculated?
Cyclically Adjusted Book per Share is calculated from a company's financial statements. For Harley-Davidson (HOG), the current Cyclically Adjusted Book per Share is $19.59 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Harley-Davidson (HOG) Overvalued in 2026?

Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued. The current stock price of $25.19 is trading 10% below its estimated GF Value™ of $28.00. GuruFocus considers Harley-Davidson to be Modestly Undervalued.

Key valuation signals for HOG:

  • Cyclically Adjusted Book per Share: $19.59
  • GF Value™: $28.00 vs. price of $25.19 (10% below fair value)
  • GF Score™: 79/100 with 8 warning signs

No single metric tells the full story. See the HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Harley-Davidson Business Description

Address 3700 West Juneau Avenue, Milwaukee, WI, USA, 53208
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
79GF Score

Get the complete analysis for HOG

Cyclically Adjusted Book per Share is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$25.19
Price
$28.00
GF Value