HOG (Harley-Davidson) Tariff Resilience Score: 3/10 (As of Jun. 28, 2026)


HOG Harley-Davidson Inc HOG
79 GF Score
Price $25.19
GF Value $28.00
Valuation Modestly Undervalued
! 8 Warning Signs
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What is Harley-Davidson Tariff Resilience Score?

Harley-Davidson HOG -1.06% 79 Tariff Resilience Score is 3 as of Jun. 28, 2026. GuruFocus rates HOG with a GF Score™ of 79/100 and a GF Value™ of $28.00 (Modestly Undervalued). The stock has 8 warning signs investors should review. Among 1,313 Vehicles & Parts companies, Harley-Davidson ranks better than 85.99% on this metric.

Harley-Davidson has the Tariff Resilience Score of 3, which implies that the company might have .

Harley-Davidson has Harley-Davidson faces significant tariff exposure due to its reliance on international sales and manufacturing. Past tariffs have led to increased costs and strategic shifts in production. Limited pricing power in competitive markets further exacerbates vulnerability.

Tariff Resilience Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more.

The company's exposure to international trade tariffs based on these criteria:

1. Global supply chain dependencies
2. Manufacturing locations versus sales markets
3. Import/export balance and percentage of revenue
4. Historical impact from previous tariff changes
5. Available mitigation strategies (alternative suppliers, pricing power)
6. Industry-specific tariff exemptions or vulnerabilities

Based on the research, GuruFocus believes Harley-Davidson might have .

Harley-Davidson  (NYSE:HOG) Tariff Resilience Score Explanation

The Tariff Resilience Score ranges from 0 to 10, with 10 as the most resilient. GuruFocus divided Moat Score into following 3 categories:

Tariff Resilience Score Resilience Level
7 - 10Highly Resilient
4 - 6Average Resilient
0 - 3Highly Vulnerable

Harley-Davidson Tariff Resilience Score Related Terms

HOG vs LCII, PATK, PII: Tariff Resilience Score Comparison

For the Recreational Vehicles subindustry, Harley-Davidson's Tariff Resilience Score, along with its competitors' market caps and Tariff Resilience Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Harley-Davidson Tariff Resilience Score vs Vehicles & Parts Industry

For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's Tariff Resilience Score distribution charts can be found below:

* The bar in red indicates where Harley-Davidson's Tariff Resilience Score falls into.


HOG
79GF Score
Harley-Davidson Inc HOG
Tariff Resilience Score is just one metric. See GF Score™, valuation, warning signs, and more.
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What does a Tariff Resilience Score of 3 mean?
Harley-Davidson (HOG) has a Tariff Resilience Score of 3 as of Jun. 28, 2026. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. According to the industry distribution chart, Harley-Davidson ranks #184 out of 1313 companies in the Vehicles & Parts industry, placing it in the top 14%.
Is Harley-Davidson's Tariff Resilience Score too high?
Harley-Davidson's current Tariff Resilience Score is 3. Based on the distribution chart, Harley-Davidson ranks #184 out of 1313 companies in the Vehicles & Parts industry, which is in the top quartile — a strong position relative to peers. Overall, Harley-Davidson has a GF Score™ of 79/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's Tariff Resilience Score compare to LCII and PATK?
According to the Vehicles & Parts industry distribution chart, Harley-Davidson ranks #184 out of 1313 companies for Tariff Resilience Score. This places Harley-Davidson in the top 14% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Tariff Resilience Score for a Vehicles & Parts company?
A good Tariff Resilience Score depends on the Vehicles & Parts industry context. However, Tariff Resilience Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Tariff Resilience Score mean?
A high Tariff Resilience Score can signal that a stock is expensive relative to its fundamentals. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. Harley-Davidson's current Tariff Resilience Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (HOG) is currently considered Modestly Undervalued. The stock's GF Value™ is $28.00, compared to a current price of $25.19 — trading 10% below its estimated fair value. The current Tariff Resilience Score is 3. Harley-Davidson's overall GF Score™ is 79/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Tariff Resilience Score calculated?
Tariff Resilience Score is calculated from a company's financial statements. For Harley-Davidson (HOG), the current Tariff Resilience Score is 3 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Harley-Davidson (HOG) Overvalued in 2026?

Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued. The current stock price of $25.19 is trading 10% below its estimated GF Value™ of $28.00. GuruFocus considers Harley-Davidson to be Modestly Undervalued.

Key valuation signals for HOG:

  • Tariff Resilience Score: 3
  • GF Value™: $28.00 vs. price of $25.19 (10% below fair value)
  • GF Score™: 79/100 with 8 warning signs

No single metric tells the full story. See the HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Harley-Davidson Business Description

Address 3700 West Juneau Avenue, Milwaukee, WI, USA, 53208
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
79GF Score

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Tariff Resilience Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$25.19
Price
$28.00
GF Value