HOG (Harley-Davidson) Moat Score: 6/10 (As of Jun. 27, 2026)


HOG Harley-Davidson Inc HOG
79 GF Score
Price $25.19
GF Value $28.00
Valuation Modestly Undervalued
! 8 Warning Signs
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What is Harley-Davidson Moat Score?

Harley-Davidson HOG -1.06% 79 Moat Score is 6 as of Jun. 27, 2026. GuruFocus rates HOG with a GF Score™ of 79/100 and a GF Value™ of $28.00 (Modestly Undervalued). The stock has 8 warning signs investors should review. Among 1,318 Vehicles & Parts companies, Harley-Davidson ranks better than 98.56% on this metric.

Harley-Davidson has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Harley-Davidson has Narrow Moat: Harley-Davidson Inc has a strong narrow moat with a powerful brand and deep customer loyalty. It benefits from economies of scale and a superior distribution network. However, it faces competition from other motorcycle manufacturers and lacks significant regulatory barriers or unique intellectual property.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Harley-Davidson might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Harley-Davidson  (NYSE:HOG) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Harley-Davidson Moat Score Related Terms

HOG vs LCII, PATK, PII: Moat Score Comparison

For the Recreational Vehicles subindustry, Harley-Davidson's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Harley-Davidson Moat Score vs Vehicles & Parts Industry

For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's Moat Score distribution charts can be found below:

* The bar in red indicates where Harley-Davidson's Moat Score falls into.


HOG
79GF Score
Harley-Davidson Inc HOG
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
Harley-Davidson (HOG) has a Moat Score of 6 as of Jun. 27, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Harley-Davidson ranks #19 out of 1318 companies in the Vehicles & Parts industry, placing it in the top 1.4%.
Is Harley-Davidson's Moat Score too high?
Harley-Davidson's current Moat Score is 6. Based on the distribution chart, Harley-Davidson ranks #19 out of 1318 companies in the Vehicles & Parts industry, which is in the top quartile — a strong position relative to peers. Overall, Harley-Davidson has a GF Score™ of 79/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's Moat Score compare to LCII and PATK?
According to the Vehicles & Parts industry distribution chart, Harley-Davidson ranks #19 out of 1318 companies for Moat Score. This places Harley-Davidson in the top 1% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Vehicles & Parts company?
A good Moat Score depends on the Vehicles & Parts industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Harley-Davidson's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (HOG) is currently considered Modestly Undervalued. The stock's GF Value™ is $28.00, compared to a current price of $25.19 — trading 10% below its estimated fair value. The current Moat Score is 6. Harley-Davidson's overall GF Score™ is 79/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Harley-Davidson (HOG), the current Moat Score is 6 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Harley-Davidson (HOG) Overvalued in 2026?

Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued. The current stock price of $25.19 is trading 10% below its estimated GF Value™ of $28.00. GuruFocus considers Harley-Davidson to be Modestly Undervalued.

Key valuation signals for HOG:

  • Moat Score: 6
  • GF Value™: $28.00 vs. price of $25.19 (10% below fair value)
  • GF Score™: 79/100 with 8 warning signs

No single metric tells the full story. See the HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Harley-Davidson Business Description

Address 3700 West Juneau Avenue, Milwaukee, WI, USA, 53208
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
79GF Score

Get the complete analysis for HOG

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$25.19
Price
$28.00
GF Value