MediaAlphaMAX +1.67%70 Buyback Yield % is 2.98 as of Jul. 01, 2026, which is 50% below its 10-year median of 6.00. GuruFocus rates MAX with a GF Score™ of 70/100 and a GF Value™ of $18.32 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 225 Interactive Media companies, MediaAlpha ranks better than 74.67% on this metric.
Buyback yield is the net repurchase of shares outstanding over the market capital of the company. It is a measure of shareholder return.
The historical data trend for MediaAlpha's Buyback Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MAX vs CARS, NRDS, SSTK: Buyback Yield % Comparison
For the Internet Content & Information subindustry, MediaAlpha's Buyback Yield %, along with its competitors' market caps and Buyback Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha Buyback Yield % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's Buyback Yield % distribution charts can be found below:
* The bar in red indicates where MediaAlpha's Buyback Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha (MAX) has a Buyback Yield % of 2.98 as of Jul. 01, 2026. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on MediaAlpha and its competitors. This is 50% below median its historical median of 6.00. According to the industry distribution chart, MediaAlpha ranks #57 out of 225 companies in the Interactive Media industry, placing it in the top 25.3%.
Is MediaAlpha's Buyback Yield % too high?
MediaAlpha's current Buyback Yield % of 2.98 is 50% below median its 10-year median of 6.00. The Interactive Media industry median Buyback Yield % is 0.01. MediaAlpha's value of 2.98 is 29700% above this industry median. Based on the distribution chart, MediaAlpha ranks #57 out of 225 companies in the Interactive Media industry, which is above the industry midpoint. Overall, MediaAlpha has a GF Score™ of 70/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's Buyback Yield % compare to CARS and NRDS?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #57 out of 225 companies for Buyback Yield %. This puts MediaAlpha in the upper half of its industry. The industry median Buyback Yield % is 0.01. MediaAlpha's value of 2.98 is 29700% above this benchmark. While the company's 10-year median is 6.00 vs. the industry median of 0.01, MediaAlpha has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Buyback Yield % for an Interactive Media company?
The median Buyback Yield % among Interactive Media companies is 0.01, based on 225 companies in the industry. Companies in the top quartile (top 25%) have a Buyback Yield % significantly above this median, while those in the bottom quartile fall well below. However, Buyback Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MediaAlpha's current Buyback Yield % of 2.98 is 29700% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Buyback Yield % mean?
A high Buyback Yield % can signal that a stock is expensive relative to its fundamentals. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on MediaAlpha and its competitors. For the Interactive Media industry, the median Buyback Yield % is 0.01 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current Buyback Yield % is 2.98, which is 50% below median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.32, compared to a current price of $12.78 — trading 30.2% below its estimated fair value. The current Buyback Yield % is 2.98, which is 50% below median its 10-year median of 6.00 and 29700% above the Interactive Media industry median of 0.01. MediaAlpha's overall GF Score™ is 70/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Buyback Yield % calculated?
Buyback Yield % is calculated from a company's financial statements. For MediaAlpha (MAX), the current Buyback Yield % is 2.98 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $12.78 is trading 30.2% below its estimated GF Value™ of $18.32.
GuruFocus considers MediaAlpha to be Possible Value Trap.
Key valuation signals for MAX:
Buyback Yield %: 2.98 (50% below median its 10-year median of 6.00)
GF Value™: $18.32 vs. price of $12.78 (30.2% below fair value)
Industry Position: 29700% above the Interactive Media median (#57 of 225)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
70GF Score
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