MAX (MediaAlpha) 6-Month Price Index: 1.08 (As of Sep. 21, 2026)

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Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MAX MediaAlpha Inc MAX
76 GF Score
Price $10.78
GF Value $16.26
Valuation Possible Value Trap
! 3 Warning Signs
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What is MediaAlpha 6-Month Price Index?

MediaAlpha MAX +2.76% 76 6-Month Price Index is 1.08 as of Sep. 21, 2026. GuruFocus rates MAX with a GF Score™ of 76/100 and a GF Value™ of $16.26 (Possible Value Trap). The stock has 3 warning signs investors should review.

6-Month Price Index is an intermediate-term momentum that shows the price change relative to 6-month ago. It’s calculated by current share price divided by share price 6-months ago. As of today (2026-09-21), MediaAlpha's 6-Month Price Index is 1.08.

MediaAlpha  (NYSE:MAX) 6-Month Price Index Explanation

Price Index (PI) also called momentum. Strategies involving Price Index are also known as momentum strategies as they allow investors to profit from a company’s stock price. 6-Month Price Index is an intermediate-term momentum that shows the price change relative to 6-month ago.

The investment strategy for momentum investors is to buy winners and sell losers. That is, buy stocks that performed well and sell stocks that performed poorly in the past.

MediaAlpha 6-Month Price Index Related Terms

MAX vs GRPN, MOMO, NXDR: 6-Month Price Index Comparison

For the Internet Content & Information subindustry, MediaAlpha's 6-Month Price Index, along with its competitors' market caps and 6-Month Price Index data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

MAX
76GF Score
MediaAlpha Inc MAX
6-Month Price Index is just one metric. See GF Score™, valuation, warning signs, and more.
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MediaAlpha  (NYSE:MAX) 6-Month Price Index Calculation

6-Month Price Index is calculated as following:

6-Month Price Index=Current Share Price / Share Price 6-Months Ago

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about 6-Month Price Index →
What does a 6-Month Price Index of 1.08 mean?
MediaAlpha (MAX) has a 6-Month Price Index of 1.08 as of Sep. 21, 2026. 6-Month Price Index is an intermediate-term momentum that shows the price change relative to 6-month ago. View historical data on MediaAlpha and its competitors.
Is MediaAlpha's 6-Month Price Index too high?
MediaAlpha's current 6-Month Price Index is 1.08. Overall, MediaAlpha has a GF Score™ of 76/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's 6-Month Price Index compare to GRPN and MOMO?
MediaAlpha's 6-Month Price Index of 1.08 can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 6-Month Price Index for an Interactive Media company?
A good 6-Month Price Index depends on the Interactive Media industry context. However, 6-Month Price Index should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 6-Month Price Index mean?
A high 6-Month Price Index can signal that a stock is expensive relative to its fundamentals. 6-Month Price Index is an intermediate-term momentum that shows the price change relative to 6-month ago. View historical data on MediaAlpha and its competitors. MediaAlpha's current 6-Month Price Index is 1.08. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Possible Value Trap. The stock's GF Value™ is $16.26, compared to a current price of $10.78 — trading 33.7% below its estimated fair value. The current 6-Month Price Index is 1.08. MediaAlpha's overall GF Score™ is 76/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 6-Month Price Index calculated?
6-Month Price Index is calculated from a company's financial statements. For MediaAlpha (MAX), the current 6-Month Price Index is 1.08 as of Sep. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is MediaAlpha (MAX) Overvalued in 2026?

Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued. The current stock price of $10.78 is trading 33.7% below its estimated GF Value™ of $16.26. GuruFocus considers MediaAlpha to be Possible Value Trap.

Key valuation signals for MAX:

  • 6-Month Price Index: 1.08
  • GF Value™: $16.26 vs. price of $10.78 (33.7% below fair value)
  • GF Score™: 76/100 with 3 warning signs

No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

MediaAlpha Business Description

Address 700 South Flower Street, Suite 640, Los Angeles, CA, USA, 90017
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
76GF Score

Get the complete analysis for MAX

6-Month Price Index is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$10.78
Price
$16.26
GF Value