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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. MediaAlpha's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was $19 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $106 Mil.
MediaAlpha (NYSE:MAX) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
MediaAlpha Selling, General, & Admin. Expense Related Terms
MediaAlpha Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for MediaAlpha's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha Selling, General, & Admin. Expense Chart
MAX vs CARS, NRDS, SSTK: Selling, General, & Admin. Expense Comparison
For the Internet Content & Information subindustry, MediaAlpha's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha Selling, General, & Admin. Expense vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where MediaAlpha's Selling, General, & Admin. Expense falls into.
MediaAlpha Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $106 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $106 Mil mean?
MediaAlpha (MAX) has a Selling, General, & Admin. Expense of $106 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on MediaAlpha and its competitors.
Is MediaAlpha's Selling, General, & Admin. Expense too high?
MediaAlpha's current Selling, General, & Admin. Expense is $106 Mil. Overall, MediaAlpha has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's Selling, General, & Admin. Expense compare to CARS and NRDS?
MediaAlpha's Selling, General, & Admin. Expense of $106 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for an Interactive Media company?
A good Selling, General, & Admin. Expense depends on the Interactive Media industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on MediaAlpha and its competitors. MediaAlpha's current Selling, General, & Admin. Expense is $106 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Modestly Undervalued. The stock's GF Value™ is $18.47, compared to a current price of $14.12 — trading 23.6% below its estimated fair value. The current Selling, General, & Admin. Expense is $106 Mil. MediaAlpha's overall GF Score™ is 74/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For MediaAlpha (MAX), the current Selling, General, & Admin. Expense is $106 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $14.12 is trading 23.6% below its estimated GF Value™ of $18.47.
GuruFocus considers MediaAlpha to be Modestly Undervalued.
Key valuation signals for MAX:
Selling, General, & Admin. Expense: $106 Mil
GF Value™: $18.47 vs. price of $14.12 (23.6% below fair value)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
74GF Score
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