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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
MediaAlphaMAX +3.35%76 Debt-to-Equity is 85.29 as of Mar. 2026. GuruFocus rates MAX with a GF Score™ of 76/100 and a GF Value™ of $18.56 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 411 Interactive Media companies, MediaAlpha ranks worse than 99.51% on this metric.
A high debt to equity ratio generally means that a company has been aggressive in financing its growth with debt. This can result in volatile earnings as a result of the additional interest expense.
The historical rank and industry rank for MediaAlpha's Debt-to-Equity or its related term are showing as below:
MAX'
s Debt-to-Equity Range Over the Past 10 Years
Min: -43.07 Med: -5.68 Max: 159.21
Current: 85.29
During the past 8 years, the highest Debt-to-Equity Ratio of MediaAlpha was 159.21. The lowest was -43.07. And the median was -5.68.
MAX's Debt-to-Equity is ranked worse than 99.51% of 411
companies
in the Interactive Media industry
Industry Median: 0.13
vs MAX: 85.29
Because a company can increase its ROE % by having more financial leverage, it is important to watch the leverage ratio when investing in high ROE % companies.
MediaAlpha Debt-to-Equity Related Terms
MediaAlpha Debt-to-Equity Historical Data
* Premium members only.
The historical data trend for MediaAlpha's Debt-to-Equity can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MAX vs CARS, NRDS, NXDR: Debt-to-Equity Comparison
For the Internet Content & Information subindustry, MediaAlpha's Debt-to-Equity, along with its competitors' market caps and Debt-to-Equity data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha Debt-to-Equity vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's Debt-to-Equity distribution charts can be found below:
* The bar in red indicates where MediaAlpha's Debt-to-Equity falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha (MAX) has a Debt-to-Equity of 85.29 as of Mar. 2026. Debt-to-Equity ratio represents the ratio of total debt to total company equity. View historical data on MediaAlpha and its competitors. According to the industry distribution chart, MediaAlpha ranks #409 out of 411 companies in the Interactive Media industry, placing it in the top 99.5%.
Is MediaAlpha's Debt-to-Equity too high?
MediaAlpha's current Debt-to-Equity is 85.29. The Interactive Media industry median Debt-to-Equity is 0.13. MediaAlpha's value of 85.29 is 65507.7% above this industry median. Based on the distribution chart, MediaAlpha ranks #409 out of 411 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, MediaAlpha has a GF Score™ of 76/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's Debt-to-Equity compare to CARS and NRDS?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #409 out of 411 companies for Debt-to-Equity. This places MediaAlpha in the lower half of its industry. The industry median Debt-to-Equity is 0.13. MediaAlpha's value of 85.29 is 65507.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Debt-to-Equity for an Interactive Media company?
The median Debt-to-Equity among Interactive Media companies is 0.13, based on 411 companies in the industry. Companies in the top quartile (top 25%) have a Debt-to-Equity significantly above this median, while those in the bottom quartile fall well below. However, Debt-to-Equity should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MediaAlpha's current Debt-to-Equity of 85.29 is 65507.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Debt-to-Equity mean?
A high Debt-to-Equity can signal that a stock is expensive relative to its fundamentals. Debt-to-Equity ratio represents the ratio of total debt to total company equity. View historical data on MediaAlpha and its competitors. For the Interactive Media industry, the median Debt-to-Equity is 0.13 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current Debt-to-Equity is 85.29. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Modestly Undervalued. The stock's GF Value™ is $18.56, compared to a current price of $13.57 — trading 26.9% below its estimated fair value. The current Debt-to-Equity is 85.29 and 65507.7% above the Interactive Media industry median of 0.13. MediaAlpha's overall GF Score™ is 76/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Debt-to-Equity calculated?
Debt-to-Equity is calculated from a company's financial statements. For MediaAlpha (MAX), the current Debt-to-Equity is 85.29 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $13.57 is trading 26.9% below its estimated GF Value™ of $18.56.
GuruFocus considers MediaAlpha to be Modestly Undervalued.
Key valuation signals for MAX:
Debt-to-Equity: 85.29
GF Value™: $18.56 vs. price of $13.57 (26.9% below fair value)
Industry Position: 65507.7% above the Interactive Media median (#409 of 411)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
76GF Score
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