MediaAlphaMAX +2.23%66 Interest Coverage is 9.17 as of Mar. 2026, which is 199% above its 10-year median of 3.07. GuruFocus rates MAX with a GF Score™ of 66/100 and a GF Value™ of $18.28 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 316 Interactive Media companies, MediaAlpha ranks worse than 82.91% on this metric.
Interest Coverage is a ratio that determines how easily a company can pay interest expenses on outstanding debt. It is calculated by dividing a company's
Operating Income
by its Interest Expense. MediaAlpha's
Operating Income
for the
three
months ended in Mar. 2026 was $22 Mil. MediaAlpha's Interest Expense for the
three
months ended in Mar. 2026 was $-2 Mil.
MediaAlpha's interest coverage for the quarter that ended in Mar. 2026 was 9.17.
The higher the ratio, the stronger the company's financial strength is.
The historical rank and industry rank for MediaAlpha's Interest Coverage or its related term are showing as below:
MAX'
s Interest Coverage Range Over the Past 10 Years
Min: 0.27 Med: 3.07 Max: 16.18
Current: 4.14
MAX's Interest Coverage is ranked worse than 82.91% of 316
companies
in the Interactive Media industry
Industry Median: 38.305
vs MAX: 4.14
Ben Graham requires that a company has a minimum interest coverage of 5 with the companies he invested. If the interest coverage is less than 2, the company is burdened by debt. Any business slow or recession may drag the company into a situation where it cannot pay the interest on its debt.
Interest Coverage is an important factor when GuruFocus ranks a company's overage Financial Strength .
MediaAlpha Interest Coverage Related Terms
MediaAlpha Interest Coverage Historical Data
* Premium members only.
The historical data trend for MediaAlpha's Interest Coverage can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note: For Interest Coverage, "No debt" indicates no long-term debt. An indication of "No Debt" does not necessarily mean that the company has no long-term debt obligations; it could be due to missing data in the quarterly or annual report. Use caution when interpreting this information.
MAX vs GETY, SSTK, BMBL: Interest Coverage Comparison
For the Internet Content & Information subindustry, MediaAlpha's Interest Coverage, along with its competitors' market caps and Interest Coverage data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha Interest Coverage vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's Interest Coverage distribution charts can be found below:
* The bar in red indicates where MediaAlpha's Interest Coverage falls into.
Interest Coverage is a ratio that determines how easily a company can pay interest expenses on outstanding debt. It is calculated by dividing a company's Operating Income (EBIT) by its Interest Expense:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha (MAX) has a Interest Coverage of 9.17 as of Mar. 2026. Interest Coverage measures a company's capability to pay interest expenses on its debt. View historical data on MediaAlpha and its competitors. This is 199% above median its historical median of 3.07. Over the past decade, MediaAlpha's Interest Coverage has ranged from 0.27 to 16.18. According to the industry distribution chart, MediaAlpha ranks #262 out of 316 companies in the Interactive Media industry, placing it in the top 82.9%.
Is MediaAlpha's Interest Coverage too high?
MediaAlpha's current Interest Coverage of 9.17 is 199% above median its 10-year median of 3.07. Over the past 10 years, this metric has ranged from a low of 0.27 to a high of 16.18. The Interactive Media industry median Interest Coverage is 38.31. MediaAlpha's value of 9.17 is 76.1% below this industry median. Based on the distribution chart, MediaAlpha ranks #262 out of 316 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, MediaAlpha has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's Interest Coverage compare to GETY and SSTK?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #262 out of 316 companies for Interest Coverage. This places MediaAlpha in the lower half of its industry. The industry median Interest Coverage is 38.31. MediaAlpha's value of 9.17 is 76.1% below this benchmark. Historically, MediaAlpha's own Interest Coverage has ranged from 0.27 to 16.18 over the past decade. While the company's 10-year median is 3.07 vs. the industry median of 38.31, MediaAlpha has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Interest Coverage for an Interactive Media company?
The median Interest Coverage among Interactive Media companies is 38.31, based on 316 companies in the industry. Companies in the top quartile (top 25%) have a Interest Coverage significantly above this median, while those in the bottom quartile fall well below. However, Interest Coverage should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MediaAlpha's current Interest Coverage of 9.17 is 76.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Interest Coverage mean?
A high Interest Coverage can signal that a stock is expensive relative to its fundamentals. Interest Coverage measures a company's capability to pay interest expenses on its debt. View historical data on MediaAlpha and its competitors. For the Interactive Media industry, the median Interest Coverage is 38.31 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current Interest Coverage is 9.17, which is 199% above median its own 10-year median of 3.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.28, compared to a current price of $11.00 — trading 39.8% below its estimated fair value. The current Interest Coverage is 9.17, which is 199% above median its 10-year median of 3.07 and 76.1% below the Interactive Media industry median of 38.31. MediaAlpha's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Interest Coverage calculated?
Interest Coverage is calculated from a company's financial statements. For MediaAlpha (MAX), the current Interest Coverage is 9.17 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $11.00 is trading 39.8% below its estimated GF Value™ of $18.28.
GuruFocus considers MediaAlpha to be Possible Value Trap.
Key valuation signals for MAX:
Interest Coverage: 9.17 (199% above median its 10-year median of 3.07)
GF Value™: $18.28 vs. price of $11.00 (39.8% below fair value)
Industry Position: 76.1% below the Interactive Media median (#262 of 316)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
66GF Score
Get the complete analysis for MAX
Interest Coverage is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
MAX has been successfully added to your 
