MAX (MediaAlpha) Dividend-Payout-to-FFO

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MAX MediaAlpha Inc MAX
80 GF Score
Price $11.45
GF Value $16.28
Valuation Possible Value Trap
! 3 Warning Signs
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What is MediaAlpha Dividend-Payout-to-FFO?

Dividend-Payout-to-FFO only applies to REITs.

MAX
80GF Score
MediaAlpha Inc MAX
Dividend-Payout-to-FFO is just one metric. See GF Score™, valuation, warning signs, and more.
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Is MediaAlpha (MAX) Overvalued in 2026?

Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued. The current stock price of $11.45 is trading 29.7% below its estimated GF Value™ of $16.28. GuruFocus considers MediaAlpha to be Possible Value Trap.

Key valuation signals for MAX:

  • Dividend-Payout-to-FFO:
  • GF Value™: $16.28 vs. price of $11.45 (29.7% below fair value)
  • GF Score™: 80/100 with 3 warning signs

No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

MediaAlpha Business Description

Address 700 South Flower Street, Suite 640, Los Angeles, CA, USA, 90017
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
80GF Score

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Dividend-Payout-to-FFO is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$11.45
Price
$16.28
GF Value