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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
MediaAlphaMAX -8.57%78 3-1 Month Momentum % is 47.71% as of Aug. 02, 2026. GuruFocus rates MAX with a GF Score™ of 78/100 and a GF Value™ of $16.77 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 561 Interactive Media companies, MediaAlpha ranks better than 94.83% on this metric.
3-1 Month Momentum % is the total return of the stock from 3-month ago to 1-month ago. As of today (2026-08-02), MediaAlpha's 3-1 Month Momentum % is 47.71%.
The industry rank for MediaAlpha's 3-1 Month Momentum % or its related term are showing as below:
MAX's 3-1 Month Momentum % is ranked better than 94.83% of 561
companies
in the Interactive Media industry
Industry Median: -8.31
vs MAX: 47.71
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 3-1 Month Momentum % measures the total return to a stock over the past three months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
MediaAlpha 3-1 Month Momentum % Related Terms
MAX vs CARS, NRDS, NXDR: 3-1 Month Momentum % Comparison
For the Internet Content & Information subindustry, MediaAlpha's 3-1 Month Momentum %, along with its competitors' market caps and 3-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha 3-1 Month Momentum % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's 3-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where MediaAlpha's 3-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha (MAX) has a 3-1 Month Momentum % of 47.71% as of Aug. 02, 2026. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on MediaAlpha and its competitors. According to the industry distribution chart, MediaAlpha ranks #29 out of 561 companies in the Interactive Media industry, placing it in the top 5.2%.
Is MediaAlpha's 3-1 Month Momentum % too high?
MediaAlpha's current 3-1 Month Momentum % is 47.71%. Based on the distribution chart, MediaAlpha ranks #29 out of 561 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, MediaAlpha has a GF Score™ of 78/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's 3-1 Month Momentum % compare to CARS and NRDS?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #29 out of 561 companies for 3-1 Month Momentum %. This places MediaAlpha in the top 5% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-1 Month Momentum % for an Interactive Media company?
A good 3-1 Month Momentum % depends on the Interactive Media industry context. However, 3-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-1 Month Momentum % mean?
A high 3-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on MediaAlpha and its competitors. MediaAlpha's current 3-1 Month Momentum % is 47.71%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Modestly Undervalued. The stock's GF Value™ is $16.77, compared to a current price of $12.38 — trading 26.2% below its estimated fair value. The current 3-1 Month Momentum % is 47.71%. MediaAlpha's overall GF Score™ is 78/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-1 Month Momentum % calculated?
3-1 Month Momentum % is calculated from a company's financial statements. For MediaAlpha (MAX), the current 3-1 Month Momentum % is 47.71% as of Aug. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $12.38 is trading 26.2% below its estimated GF Value™ of $16.77.
GuruFocus considers MediaAlpha to be Modestly Undervalued.
Key valuation signals for MAX:
3-1 Month Momentum %: 47.71%
GF Value™: $16.77 vs. price of $12.38 (26.2% below fair value)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
78GF Score
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