MAX (MediaAlpha) Moat Score: 3/10 (As of Jun. 28, 2026)


MAX MediaAlpha Inc MAX
66 GF Score
Price $11.88
GF Value $18.28
Valuation Possible Value Trap
! 5 Warning Signs
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What is MediaAlpha Moat Score?

MediaAlpha MAX +8.00% 66 Moat Score is 3 as of Jun. 28, 2026. GuruFocus rates MAX with a GF Score™ of 66/100 and a GF Value™ of $18.28 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 564 Interactive Media companies, MediaAlpha ranks better than 83.51% on this metric.

MediaAlpha has the Moat Score of 3, which implies that the company might have No Moat - Very weak/transient advantages.

MediaAlpha has No Moat: MediaAlpha Inc has weak competitive advantages. It operates in a competitive digital advertising space with limited market share, customer switching costs, and intellectual property. Its moat is transient and limited.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes MediaAlpha might have No Moat - Very weak/transient advantages.

MediaAlpha  (NYSE:MAX) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

MediaAlpha Moat Score Related Terms

MAX vs GETY, SSTK, BMBL: Moat Score Comparison

For the Internet Content & Information subindustry, MediaAlpha's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

MediaAlpha Moat Score vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, MediaAlpha's Moat Score distribution charts can be found below:

* The bar in red indicates where MediaAlpha's Moat Score falls into.


MAX
66GF Score
MediaAlpha Inc MAX
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 3 mean?
MediaAlpha (MAX) has a Moat Score of 3 as of Jun. 28, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, MediaAlpha ranks #93 out of 564 companies in the Interactive Media industry, placing it in the top 16.5%.
Is MediaAlpha's Moat Score too high?
MediaAlpha's current Moat Score is 3. Based on the distribution chart, MediaAlpha ranks #93 out of 564 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, MediaAlpha has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's Moat Score compare to GETY and SSTK?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #93 out of 564 companies for Moat Score. This places MediaAlpha in the top 17% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for an Interactive Media company?
A good Moat Score depends on the Interactive Media industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. MediaAlpha's current Moat Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.28, compared to a current price of $11.88 — trading 35% below its estimated fair value. The current Moat Score is 3. MediaAlpha's overall GF Score™ is 66/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For MediaAlpha (MAX), the current Moat Score is 3 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is MediaAlpha (MAX) Overvalued in 2026?

Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued. The current stock price of $11.88 is trading 35% below its estimated GF Value™ of $18.28. GuruFocus considers MediaAlpha to be Possible Value Trap.

Key valuation signals for MAX:

  • Moat Score: 3
  • GF Value™: $18.28 vs. price of $11.88 (35% below fair value)
  • GF Score™: 66/100 with 5 warning signs

No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

MediaAlpha Business Description

Address 700 South Flower Street, Suite 640, Los Angeles, CA, USA, 90017
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
66GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$11.88
Price
$18.28
GF Value