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MediaAlphaMAX +8.59%74 EV-to-OCF is 16.44 as of Aug. 07, 2026, which is 18% below its 10-year median of 20.04. GuruFocus rates MAX with a GF Score™ of 74/100 and a GF Value™ of $16.54 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 563 Interactive Media companies, MediaAlpha ranks worse than 79.93% on this metric.
EV-to-OCF is calculated as enterprise value divided by its cash flow from operations. As of today, MediaAlpha's Enterprise Value is $941 Mil.
MediaAlpha's Cash Flow from Operations for the trailing twelve months (TTM) ended in Jun. 2026 was $57 Mil. Therefore, MediaAlpha's EV-to-OCF for today is 16.44.
The historical rank and industry rank for MediaAlpha's EV-to-OCF or its related term are showing as below:
MAX'
s EV-to-OCF Range Over the Past 10 Years
Min: 6.85 Med: 20.04 Max: 251.86
Current: 16.44
During the past 8 years, the highest EV-to-OCF of MediaAlpha was 251.86. The lowest was 6.85. And the median was 20.04.
MAX's EV-to-OCF is ranked worse than 79.93% of 563
companies
in the Interactive Media industry
Industry Median: 3.5
vs MAX: 16.44
EV-to-OCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-OCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
MediaAlpha's share price for today is $13.40.
MediaAlpha's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $1.620.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Cash Flow from Operations is an important financial metric because it represents the cash generated from operating activities at a company's disposal. Companies with a low EV-to-OCF ratio, combined with a strong balance sheet are generally considered as undervalued.
MediaAlpha EV-to-OCF Related Terms
MediaAlpha EV-to-OCF Historical Data
* Premium members only.
The historical data trend for MediaAlpha's EV-to-OCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, MediaAlpha's EV-to-OCF, along with its competitors' market caps and EV-to-OCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha EV-to-OCF vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's EV-to-OCF distribution charts can be found below:
* The bar in red indicates where MediaAlpha's EV-to-OCF falls into.
MediaAlpha's current Enterprise Value is $941 Mil.
MediaAlpha's Cash Flow from Operations for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $57 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha (MAX) has a EV-to-OCF of 16.44 as of Aug. 07, 2026. This is 18% below median its historical median of 20.04. Over the past decade, MediaAlpha's EV-to-OCF has ranged from 6.85 to 251.86. According to the industry distribution chart, MediaAlpha ranks #450 out of 563 companies in the Interactive Media industry, placing it in the top 79.9%.
Is MediaAlpha's EV-to-OCF too high?
MediaAlpha's current EV-to-OCF of 16.44 is 18% below median its 10-year median of 20.04. Over the past 10 years, this metric has ranged from a low of 6.85 to a high of 251.86. The Interactive Media industry median EV-to-OCF is 3.50. MediaAlpha's value of 16.44 is 369.7% above this industry median. Based on the distribution chart, MediaAlpha ranks #450 out of 563 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, MediaAlpha has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's EV-to-OCF compare to CARS and NRDS?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #450 out of 563 companies for EV-to-OCF. This places MediaAlpha in the lower half of its industry. The industry median EV-to-OCF is 3.50. MediaAlpha's value of 16.44 is 369.7% above this benchmark. Historically, MediaAlpha's own EV-to-OCF has ranged from 6.85 to 251.86 over the past decade. While the company's 10-year median is 20.04 vs. the industry median of 3.50, MediaAlpha has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-OCF for an Interactive Media company?
The median EV-to-OCF among Interactive Media companies is 3.50, based on 563 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-OCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-OCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MediaAlpha's current EV-to-OCF of 16.44 is 369.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-OCF mean?
A high EV-to-OCF can signal that a stock is expensive relative to its fundamentals. For the Interactive Media industry, the median EV-to-OCF is 3.50 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current EV-to-OCF is 16.44, which is 18% below median its own 10-year median of 20.04. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Modestly Undervalued. The stock's GF Value™ is $16.54, compared to a current price of $13.40 — trading 19% below its estimated fair value. The current EV-to-OCF is 16.44, which is 18% below median its 10-year median of 20.04 and 369.7% above the Interactive Media industry median of 3.50. MediaAlpha's overall GF Score™ is 74/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-OCF calculated?
EV-to-OCF is calculated from a company's financial statements. For MediaAlpha (MAX), the current EV-to-OCF is 16.44 as of Aug. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $13.40 is trading 19% below its estimated GF Value™ of $16.54.
GuruFocus considers MediaAlpha to be Modestly Undervalued.
Key valuation signals for MAX:
EV-to-OCF: 16.44 (18% below median its 10-year median of 20.04)
GF Value™: $16.54 vs. price of $13.40 (19% below fair value)
Industry Position: 369.7% above the Interactive Media median (#450 of 563)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
74GF Score
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