Effective Interest Rate on Debt % is the usage rate that a borrower actually pays on a debt. It is calculated as the positive value of Interest Expense divided by its average total debt. Total debt equals to Long-Term Debt & Capital Lease Obligation plus Short-Term Debt & Capital Lease Obligation. MediaAlpha's annualized positive value of Interest Expense for the quarter that ended in Mar. 2026 was $10 Mil. MediaAlpha's average total debt for the quarter that ended in Mar. 2026 was $158 Mil. Therefore, MediaAlpha's annualized Effective Interest Rate on Debt % for the quarter that ended in Mar. 2026 was 6.16%.
MediaAlpha (NYSE:MAX) Effective Interest Rate on Debt % Explanation
Effective Interest Rate on Debt % measures the usage rate that a borrower actually pays on a debt.
MediaAlpha Effective Interest Rate on Debt % Related Terms
MediaAlpha Effective Interest Rate on Debt % Historical Data
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The historical data trend for MediaAlpha's Effective Interest Rate on Debt % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha Effective Interest Rate on Debt % Chart
MAX vs CARS, NRDS, SSTK: Effective Interest Rate on Debt % Comparison
For the Internet Content & Information subindustry, MediaAlpha's Effective Interest Rate on Debt %, along with its competitors' market caps and Effective Interest Rate on Debt % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha Effective Interest Rate on Debt % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's Effective Interest Rate on Debt % distribution charts can be found below:
* The bar in red indicates where MediaAlpha's Effective Interest Rate on Debt % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual Effective Interest Rate on Debt %, the Interest Expense of the last fiscal year and the average total debt over the fiscal year are used. In calculating the quarterly data,
the Interest Expense data used here is four times the quarterly (Mar. 2026) interest expense data.
Effective Interest Rate on Debt % is displayed in the 30-year financial page.
What does a Effective Interest Rate on Debt % of 6.16% mean?
MediaAlpha (MAX) has a Effective Interest Rate on Debt % of 6.16% as of Mar. 2026. Effective interest rate on debt is the rate a company actually pays on its debt. View historical data on MediaAlpha and its competitors.
Is MediaAlpha's Effective Interest Rate on Debt % too high?
MediaAlpha's current Effective Interest Rate on Debt % is 6.16%. Overall, MediaAlpha has a GF Score™ of 70/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's Effective Interest Rate on Debt % compare to CARS and NRDS?
MediaAlpha's Effective Interest Rate on Debt % of 6.16% can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Effective Interest Rate on Debt % for an Interactive Media company?
A good Effective Interest Rate on Debt % depends on the Interactive Media industry context. However, Effective Interest Rate on Debt % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Effective Interest Rate on Debt % mean?
A high Effective Interest Rate on Debt % can signal that a stock is expensive relative to its fundamentals. Effective interest rate on debt is the rate a company actually pays on its debt. View historical data on MediaAlpha and its competitors. MediaAlpha's current Effective Interest Rate on Debt % is 6.16%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Modestly Undervalued. The stock's GF Value™ is $18.40, compared to a current price of $13.55 — trading 26.4% below its estimated fair value. The current Effective Interest Rate on Debt % is 6.16%. MediaAlpha's overall GF Score™ is 70/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Effective Interest Rate on Debt % calculated?
Effective Interest Rate on Debt % is calculated from a company's financial statements. For MediaAlpha (MAX), the current Effective Interest Rate on Debt % is 6.16% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $13.55 is trading 26.4% below its estimated GF Value™ of $18.40.
GuruFocus considers MediaAlpha to be Modestly Undervalued.
Key valuation signals for MAX:
Effective Interest Rate on Debt %: 6.16%
GF Value™: $18.40 vs. price of $13.55 (26.4% below fair value)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
70GF Score
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