MediaAlphaMAX +2.23%66 Quick Ratio is 1.46 as of Mar. 2026, which is 20% above its 10-year median of 1.22. GuruFocus rates MAX with a GF Score™ of 66/100 and a GF Value™ of $18.28 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 566 Interactive Media companies, MediaAlpha ranks worse than 65.02% on this metric.
The quick ratio measures a company's ability to meet its short-term obligations with its most liquid assets. It is calculated as a company's Total Current Assets excludes Total Inventories divides by its Total Current Liabilities. MediaAlpha's quick ratio for the quarter that ended in Mar. 2026 was 1.46.
MediaAlpha has a quick ratio of 1.46. It generally indicates good short-term financial strength.
The historical rank and industry rank for MediaAlpha's Quick Ratio or its related term are showing as below:
MAX'
s Quick Ratio Range Over the Past 10 Years
Min: 0.85 Med: 1.22 Max: 1.8
Current: 1.46
During the past 8 years, MediaAlpha's highest Quick Ratio was 1.80. The lowest was 0.85. And the median was 1.22.
MAX's Quick Ratio is ranked worse than 65.02% of 566
companies
in the Interactive Media industry
Industry Median: 2.03
vs MAX: 1.46
MediaAlpha (NYSE:MAX) Quick Ratio Explanation
The quick ratio is more conservative than the Current Ratio because it excludes inventories from current assets. The ratio derives its name presumably from the fact that assets such as cash and marketable securities are quick sources of cash. Inventories generally take time to be converted into cash, and if they have to be sold quickly, the company may have to accept a lower price than book value of these inventories. As a result, they are justifiably excluded from assets that are ready sources of immediate cash.
In general, low or decreasing quick ratios generally suggest that a company is over-leveraged, struggling to maintain or grow sales, paying bills too quickly or collecting receivables too slowly. On the other hand, a high or increasing quick ratio generally indicates that a company is experiencing solid top-line growth, quickly converting receivables into cash, and easily able to cover its financial obligations. Such companies often have faster inventory turnover and cash conversion cycles.
The higher the quick ratio, the better the company's liquidity position.
MediaAlpha Quick Ratio Related Terms
MediaAlpha Quick Ratio Historical Data
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The historical data trend for MediaAlpha's Quick Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, MediaAlpha's Quick Ratio, along with its competitors' market caps and Quick Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha Quick Ratio vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's Quick Ratio distribution charts can be found below:
* The bar in red indicates where MediaAlpha's Quick Ratio falls into.
The quick ratio measures a company's ability to meet its short-term obligations with its most liquid assets. For this reason, the ratio excludes inventories from current assets.
MediaAlpha's Quick Ratio for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha (MAX) has a Quick Ratio of 1.46 as of Mar. 2026. Quick ratio is the ratio of current assets less inventory to current liabilities. View historical data on MediaAlpha and its competitors. This is 20% above median its historical median of 1.22. Over the past decade, MediaAlpha's Quick Ratio has ranged from 0.85 to 1.80. According to the industry distribution chart, MediaAlpha ranks #368 out of 566 companies in the Interactive Media industry, placing it in the top 65%.
Is MediaAlpha's Quick Ratio too high?
MediaAlpha's current Quick Ratio of 1.46 is 20% above median its 10-year median of 1.22. Over the past 10 years, this metric has ranged from a low of 0.85 to a high of 1.80. The Interactive Media industry median Quick Ratio is 2.03. MediaAlpha's value of 1.46 is 28.1% below this industry median. Based on the distribution chart, MediaAlpha ranks #368 out of 566 companies in the Interactive Media industry, which is below the industry midpoint. Overall, MediaAlpha has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's Quick Ratio compare to GETY and SSTK?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #368 out of 566 companies for Quick Ratio. This places MediaAlpha in the lower half of its industry. The industry median Quick Ratio is 2.03. MediaAlpha's value of 1.46 is 28.1% below this benchmark. Historically, MediaAlpha's own Quick Ratio has ranged from 0.85 to 1.80 over the past decade. While the company's 10-year median is 1.22 vs. the industry median of 2.03, MediaAlpha has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Quick Ratio for an Interactive Media company?
The median Quick Ratio among Interactive Media companies is 2.03, based on 566 companies in the industry. Companies in the top quartile (top 25%) have a Quick Ratio significantly above this median, while those in the bottom quartile fall well below. However, Quick Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MediaAlpha's current Quick Ratio of 1.46 is 28.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Quick Ratio mean?
A high Quick Ratio can signal that a stock is expensive relative to its fundamentals. Quick ratio is the ratio of current assets less inventory to current liabilities. View historical data on MediaAlpha and its competitors. For the Interactive Media industry, the median Quick Ratio is 2.03 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current Quick Ratio is 1.46, which is 20% above median its own 10-year median of 1.22. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.28, compared to a current price of $11.00 — trading 39.8% below its estimated fair value. The current Quick Ratio is 1.46, which is 20% above median its 10-year median of 1.22 and 28.1% below the Interactive Media industry median of 2.03. MediaAlpha's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Quick Ratio calculated?
Quick Ratio is calculated from a company's financial statements. For MediaAlpha (MAX), the current Quick Ratio is 1.46 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $11.00 is trading 39.8% below its estimated GF Value™ of $18.28.
GuruFocus considers MediaAlpha to be Possible Value Trap.
Key valuation signals for MAX:
Quick Ratio: 1.46 (20% above median its 10-year median of 1.22)
GF Value™: $18.28 vs. price of $11.00 (39.8% below fair value)
Industry Position: 28.1% below the Interactive Media median (#368 of 566)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
66GF Score
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