MAX (MediaAlpha) Tariff Resilience Score: 9/10 (As of Jun. 29, 2026)


MAX MediaAlpha Inc MAX
66 GF Score
Price $12.39
GF Value $18.28
Valuation Possible Value Trap
! 5 Warning Signs
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What is MediaAlpha Tariff Resilience Score?

MediaAlpha MAX +4.29% 66 Tariff Resilience Score is 9 as of Jun. 29, 2026. GuruFocus rates MAX with a GF Score™ of 66/100 and a GF Value™ of $18.28 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 559 Interactive Media companies, MediaAlpha ranks better than 99.64% on this metric.

MediaAlpha has the Tariff Resilience Score of 9, which implies that the company might have Highly Resilient.

MediaAlpha has MediaAlpha, a technology-driven marketing company, has minimal exposure to tariffs as its operations are primarily digital and service-based. The company does not rely on physical goods or international supply chains, making it highly resilient to trade policy changes.

Tariff Resilience Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more.

The company's exposure to international trade tariffs based on these criteria:

1. Global supply chain dependencies
2. Manufacturing locations versus sales markets
3. Import/export balance and percentage of revenue
4. Historical impact from previous tariff changes
5. Available mitigation strategies (alternative suppliers, pricing power)
6. Industry-specific tariff exemptions or vulnerabilities

Based on the research, GuruFocus believes MediaAlpha might have Highly Resilient.

MediaAlpha  (NYSE:MAX) Tariff Resilience Score Explanation

The Tariff Resilience Score ranges from 0 to 10, with 10 as the most resilient. GuruFocus divided Moat Score into following 3 categories:

Tariff Resilience Score Resilience Level
7 - 10Highly Resilient
4 - 6Average Resilient
0 - 3Highly Vulnerable

MediaAlpha Tariff Resilience Score Related Terms

MAX vs CARS, NRDS, SSTK: Tariff Resilience Score Comparison

For the Internet Content & Information subindustry, MediaAlpha's Tariff Resilience Score, along with its competitors' market caps and Tariff Resilience Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

MediaAlpha Tariff Resilience Score vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, MediaAlpha's Tariff Resilience Score distribution charts can be found below:

* The bar in red indicates where MediaAlpha's Tariff Resilience Score falls into.


MAX
66GF Score
MediaAlpha Inc MAX
Tariff Resilience Score is just one metric. See GF Score™, valuation, warning signs, and more.
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What does a Tariff Resilience Score of 9 mean?
MediaAlpha (MAX) has a Tariff Resilience Score of 9 as of Jun. 29, 2026. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. According to the industry distribution chart, MediaAlpha ranks #2 out of 559 companies in the Interactive Media industry, placing it in the top 0.40000000000001%.
Is MediaAlpha's Tariff Resilience Score too high?
MediaAlpha's current Tariff Resilience Score is 9. Based on the distribution chart, MediaAlpha ranks #2 out of 559 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, MediaAlpha has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's Tariff Resilience Score compare to CARS and NRDS?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #2 out of 559 companies for Tariff Resilience Score. This places MediaAlpha in the top 0% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Tariff Resilience Score for an Interactive Media company?
A good Tariff Resilience Score depends on the Interactive Media industry context. However, Tariff Resilience Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Tariff Resilience Score mean?
A high Tariff Resilience Score can signal that a stock is expensive relative to its fundamentals. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. MediaAlpha's current Tariff Resilience Score is 9. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.28, compared to a current price of $12.39 — trading 32.2% below its estimated fair value. The current Tariff Resilience Score is 9. MediaAlpha's overall GF Score™ is 66/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Tariff Resilience Score calculated?
Tariff Resilience Score is calculated from a company's financial statements. For MediaAlpha (MAX), the current Tariff Resilience Score is 9 as of Jun. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is MediaAlpha (MAX) Overvalued in 2026?

Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued. The current stock price of $12.39 is trading 32.2% below its estimated GF Value™ of $18.28. GuruFocus considers MediaAlpha to be Possible Value Trap.

Key valuation signals for MAX:

  • Tariff Resilience Score: 9
  • GF Value™: $18.28 vs. price of $12.39 (32.2% below fair value)
  • GF Score™: 66/100 with 5 warning signs

No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

MediaAlpha Business Description

Address 700 South Flower Street, Suite 640, Los Angeles, CA, USA, 90017
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
66GF Score

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Tariff Resilience Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$12.39
Price
$18.28
GF Value