MediaAlphaMAX +2.23%66 EBITDA Margin % is 7.59% as of Mar. 2026, which is 74% above its 10-year median of 4.35. GuruFocus rates MAX with a GF Score™ of 66/100 and a GF Value™ of $18.28 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 553 Interactive Media companies, MediaAlpha ranks worse than 70.34% on this metric.
EBITDA Margin % is calculated as EBITDA divided by its Revenue. MediaAlpha's EBITDA for the
three
months ended in Mar. 2026 was $24 Mil. MediaAlpha's Revenue for the
three
months ended in Mar. 2026 was $310 Mil. Therefore, MediaAlpha's EBITDA margin for the quarter that ended in Mar. 2026 was 7.59%.
MediaAlpha (NYSE:MAX) EBITDA Margin % Explanation
EBITDA Margin % is the ratio of EBITDA divided by net sales or Revenue. It is an performance metric measuring company's operating profitability. EBITDA Margin takes depreciation and amortization, interest expense and tax into account, which makes it easy to compare the relative profitability of companies of different sizes in the same industry.
MediaAlpha EBITDA Margin % Related Terms
MediaAlpha EBITDA Margin % Historical Data
* Premium members only.
The historical data trend for MediaAlpha's EBITDA Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MAX vs GETY, SSTK, BMBL: EBITDA Margin % Comparison
For the Internet Content & Information subindustry, MediaAlpha's EBITDA Margin %, along with its competitors' market caps and EBITDA Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha EBITDA Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's EBITDA Margin % distribution charts can be found below:
* The bar in red indicates where MediaAlpha's EBITDA Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha (MAX) has a EBITDA Margin % of 7.59% as of Mar. 2026. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on MediaAlpha and its competitors. This is 74% above median its historical median of 4.35. According to the industry distribution chart, MediaAlpha ranks #389 out of 553 companies in the Interactive Media industry, placing it in the top 70.3%.
Is MediaAlpha's EBITDA Margin % too high?
MediaAlpha's current EBITDA Margin % of 7.59% is 74% above median its 10-year median of 4.35. The Interactive Media industry median EBITDA Margin % is 8.70. MediaAlpha's value of 7.59% is 12.8% below this industry median. Based on the distribution chart, MediaAlpha ranks #389 out of 553 companies in the Interactive Media industry, which is below the industry midpoint. Overall, MediaAlpha has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's EBITDA Margin % compare to GETY and SSTK?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #389 out of 553 companies for EBITDA Margin %. This places MediaAlpha in the lower half of its industry. The industry median EBITDA Margin % is 8.70. MediaAlpha's value of 7.59% is 12.8% below this benchmark. While the company's 10-year median is 4.35 vs. the industry median of 8.70, MediaAlpha has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EBITDA Margin % for an Interactive Media company?
The median EBITDA Margin % among Interactive Media companies is 8.70, based on 553 companies in the industry. Companies in the top quartile (top 25%) have a EBITDA Margin % significantly above this median, while those in the bottom quartile fall well below. However, EBITDA Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MediaAlpha's current EBITDA Margin % of 7.59% is 12.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EBITDA Margin % mean?
A high EBITDA Margin % can signal that a stock is expensive relative to its fundamentals. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on MediaAlpha and its competitors. For the Interactive Media industry, the median EBITDA Margin % is 8.70 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current EBITDA Margin % is 7.59%, which is 74% above median its own 10-year median of 4.35. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.28, compared to a current price of $11.00 — trading 39.8% below its estimated fair value. The current EBITDA Margin % is 7.59%, which is 74% above median its 10-year median of 4.35 and 12.8% below the Interactive Media industry median of 8.70. MediaAlpha's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EBITDA Margin % calculated?
EBITDA Margin % is calculated from a company's financial statements. For MediaAlpha (MAX), the current EBITDA Margin % is 7.59% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $11.00 is trading 39.8% below its estimated GF Value™ of $18.28.
GuruFocus considers MediaAlpha to be Possible Value Trap.
Key valuation signals for MAX:
EBITDA Margin %: 7.59% (74% above median its 10-year median of 4.35)
GF Value™: $18.28 vs. price of $11.00 (39.8% below fair value)
Industry Position: 12.8% below the Interactive Media median (#389 of 553)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
66GF Score
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