MAX (MediaAlpha) EBITDA Margin %: 18.44% (As of Jun. 2026) — 324% Above Median

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MAX MediaAlpha Inc MAX
80 GF Score
Price $13.40
GF Value $16.55
Valuation Modestly Undervalued
! 5 Warning Signs
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What is MediaAlpha EBITDA Margin %?

MediaAlpha MAX +8.59% 80 EBITDA Margin % is 18.44% as of Jun. 2026, which is 324% above its 10-year median of 4.35. GuruFocus rates MAX with a GF Score™ of 80/100 and a GF Value™ of $16.55 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 547 Interactive Media companies, MediaAlpha ranks worse than 63.07% on this metric.

EBITDA Margin % is calculated as EBITDA divided by its Revenue. MediaAlpha's EBITDA for the three months ended in Jun. 2026 was $58 Mil. MediaAlpha's Revenue for the three months ended in Jun. 2026 was $317 Mil. Therefore, MediaAlpha's EBITDA margin for the quarter that ended in Jun. 2026 was 18.44%.


MediaAlpha  (NYSE:MAX) EBITDA Margin % Explanation

EBITDA Margin % is the ratio of EBITDA divided by net sales or Revenue. It is an performance metric measuring company's operating profitability. EBITDA Margin takes depreciation and amortization, interest expense and tax into account, which makes it easy to compare the relative profitability of companies of different sizes in the same industry.


MediaAlpha EBITDA Margin % Related Terms


MediaAlpha EBITDA Margin % Historical Data

* Premium members only.

The historical data trend for MediaAlpha's EBITDA Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

MediaAlpha EBITDA Margin % Chart

MediaAlpha Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
EBITDA Margin %
Get a 7-Day Free Trial 0.26 9.99 -8.87 5.15 -8.67

MediaAlpha Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
EBITDA Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -7.46 6.88 -34.68 7.59 18.44

MAX vs CARS, NRDS, NXDR: EBITDA Margin % Comparison

For the Internet Content & Information subindustry, MediaAlpha's EBITDA Margin %, along with its competitors' market caps and EBITDA Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


MediaAlpha EBITDA Margin % vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, MediaAlpha's EBITDA Margin % distribution charts can be found below:

* The bar in red indicates where MediaAlpha's EBITDA Margin % falls into.


MAX
80GF Score
MediaAlpha Inc MAX
EBITDA Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
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MediaAlpha EBITDA Margin % Calculation

EBITDA margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent.

MediaAlpha's EBITDA Margin % for the fiscal year that ended in Dec. 2025 is calculated as

EBITDA Margin %=EBITDA (A: Dec. 2025 )/Revenue (A: Dec. 2025 )
=-96.566/1113.6
=-8.67 %

MediaAlpha's EBITDA Margin % for the quarter that ended in Jun. 2026 is calculated as

EBITDA Margin %=EBITDA (Q: Jun. 2026 )/Revenue (Q: Jun. 2026 )
=58.419/316.875
=18.44 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about EBITDA Margin % →
What does a EBITDA Margin % of 18.44% mean?
MediaAlpha (MAX) has a EBITDA Margin % of 18.44% as of Jun. 2026. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on MediaAlpha and its competitors. This is 324% above median its historical median of 4.35. According to the industry distribution chart, MediaAlpha ranks #345 out of 547 companies in the Interactive Media industry, placing it in the top 63.1%.
Is MediaAlpha's EBITDA Margin % too high?
MediaAlpha's current EBITDA Margin % of 18.44% is 324% above median its 10-year median of 4.35. The Interactive Media industry median EBITDA Margin % is 7.88. MediaAlpha's value of 18.44% is 134% above this industry median. Based on the distribution chart, MediaAlpha ranks #345 out of 547 companies in the Interactive Media industry, which is below the industry midpoint. Overall, MediaAlpha has a GF Score™ of 80/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's EBITDA Margin % compare to CARS and NRDS?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #345 out of 547 companies for EBITDA Margin %. This places MediaAlpha in the lower half of its industry. The industry median EBITDA Margin % is 7.88. MediaAlpha's value of 18.44% is 134% above this benchmark. While the company's 10-year median is 4.35 vs. the industry median of 7.88, MediaAlpha has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EBITDA Margin % for an Interactive Media company?
The median EBITDA Margin % among Interactive Media companies is 7.88, based on 547 companies in the industry. Companies in the top quartile (top 25%) have a EBITDA Margin % significantly above this median, while those in the bottom quartile fall well below. However, EBITDA Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MediaAlpha's current EBITDA Margin % of 18.44% is 134% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EBITDA Margin % mean?
A high EBITDA Margin % can signal that a stock is expensive relative to its fundamentals. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on MediaAlpha and its competitors. For the Interactive Media industry, the median EBITDA Margin % is 7.88 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current EBITDA Margin % is 18.44%, which is 324% above median its own 10-year median of 4.35. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Modestly Undervalued. The stock's GF Value™ is $16.55, compared to a current price of $13.40 — trading 19% below its estimated fair value. The current EBITDA Margin % is 18.44%, which is 324% above median its 10-year median of 4.35 and 134% above the Interactive Media industry median of 7.88. MediaAlpha's overall GF Score™ is 80/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EBITDA Margin % calculated?
EBITDA Margin % is calculated from a company's financial statements. For MediaAlpha (MAX), the current EBITDA Margin % is 18.44% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is MediaAlpha (MAX) Overvalued in 2026?

Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued. The current stock price of $13.40 is trading 19% below its estimated GF Value™ of $16.55. GuruFocus considers MediaAlpha to be Modestly Undervalued.

Key valuation signals for MAX:

  • EBITDA Margin %: 18.44% (324% above median its 10-year median of 4.35)
  • GF Value™: $16.55 vs. price of $13.40 (19% below fair value)
  • GF Score™: 80/100 with 5 warning signs
  • Industry Position: 134% above the Interactive Media median (#345 of 547)

No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


MediaAlpha Business Description

Address 700 South Flower Street, Suite 640, Los Angeles, CA, USA, 90017
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
80GF Score

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EBITDA Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$13.40
Price
$16.55
GF Value