MediaAlphaMAX +2.23%66 OCF Margin % is -0.50% as of Mar. 2026. GuruFocus rates MAX with a GF Score™ of 66/100 and a GF Value™ of $18.28 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 551 Interactive Media companies, MediaAlpha ranks worse than 60.44% on this metric.
The historical rank and industry rank for MediaAlpha's OCF Margin % or its related term are showing as below:
MAX'
s OCF Margin % Range Over the Past 10 Years
Min: 4.44 Med: 5.66 Max: 8.79
Current: 3.48
During the past 8 years, the highest OCF Margin % of MediaAlpha was 8.79%. The lowest was 4.44%. And the median was 5.66%.
MAX's OCF Margin % is ranked worse than 60.44% of 551
companies
in the Interactive Media industry
Industry Median: 8.84
vs MAX: 3.48
MediaAlpha OCF Margin % Related Terms
MediaAlpha OCF Margin % Historical Data
* Premium members only.
The historical data trend for MediaAlpha's OCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, MediaAlpha's OCF Margin %, along with its competitors' market caps and OCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha OCF Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's OCF Margin % distribution charts can be found below:
* The bar in red indicates where MediaAlpha's OCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha (MAX) has a OCF Margin % of -0.50% as of Mar. 2026. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on MediaAlpha and its competitors. Over the past decade, MediaAlpha's OCF Margin % has ranged from 4.44 to 8.79. According to the industry distribution chart, MediaAlpha ranks #333 out of 551 companies in the Interactive Media industry, placing it in the top 60.4%.
Is MediaAlpha's OCF Margin % too high?
MediaAlpha's current OCF Margin % is -0.50%. Over the past 10 years, this metric has ranged from a low of 4.44 to a high of 8.79. Based on the distribution chart, MediaAlpha ranks #333 out of 551 companies in the Interactive Media industry, which is below the industry midpoint. Overall, MediaAlpha has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's OCF Margin % compare to GETY and SSTK?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #333 out of 551 companies for OCF Margin %. This places MediaAlpha in the lower half of its industry. The industry median OCF Margin % is 8.84. Historically, MediaAlpha's own OCF Margin % has ranged from 4.44 to 8.79 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good OCF Margin % for an Interactive Media company?
The median OCF Margin % among Interactive Media companies is 8.84, based on 551 companies in the industry. Companies in the top quartile (top 25%) have a OCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, OCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high OCF Margin % mean?
A high OCF Margin % can signal that a stock is expensive relative to its fundamentals. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on MediaAlpha and its competitors. For the Interactive Media industry, the median OCF Margin % is 8.84 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current OCF Margin % is -0.50%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.28, compared to a current price of $11.00 — trading 39.8% below its estimated fair value. The current OCF Margin % is -0.50%. MediaAlpha's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is OCF Margin % calculated?
OCF Margin % is calculated from a company's financial statements. For MediaAlpha (MAX), the current OCF Margin % is -0.50% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $11.00 is trading 39.8% below its estimated GF Value™ of $18.28.
GuruFocus considers MediaAlpha to be Possible Value Trap.
Key valuation signals for MAX:
OCF Margin %: -0.50%
GF Value™: $18.28 vs. price of $11.00 (39.8% below fair value)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
66GF Score
Get the complete analysis for MAX
OCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
MAX has been successfully added to your 
