MediaAlphaMAX +7.09%66 OCF Yield % is 6.33 as of Jun. 26, 2026, which is 12% above its 10-year median of 5.66. GuruFocus rates MAX with a GF Score™ of 66/100 and a GF Value™ of $18.28 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 565 Interactive Media companies, MediaAlpha ranks better than 57.52% on this metric.
OCF Yield % is calculated as Cash Flow from Operations divided by Market Capitalization. It is a financial solvency ratio that compares the operating cash flow a company is expected to earn against its market value.
Similar to Earnings Yield %, OCF Yield % is financial solvency ratio. A lower ratio suggests a less attractive investment, indicating that investors might not receive substantial returns in proportion to their investment. Conversely, a high operating cash flow yield signals that a company generates sufficient cash to comfortably meet its debts, obligations, and dividend payments, making it a promising investment choice.
MediaAlpha OCF Yield % Related Terms
MediaAlpha OCF Yield % Historical Data
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The historical data trend for MediaAlpha's OCF Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, MediaAlpha's OCF Yield %, along with its competitors' market caps and OCF Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha OCF Yield % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's OCF Yield % distribution charts can be found below:
* The bar in red indicates where MediaAlpha's OCF Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha (MAX) has a OCF Yield % of 6.33 as of Jun. 26, 2026. OCF Yield is calculated as Cash Flow from Operations divided by Market Capitalization. View historical data on MediaAlpha and its competitors. This is 12% above median its historical median of 5.66. Over the past decade, MediaAlpha's OCF Yield % has ranged from 0.43 to 16.27. According to the industry distribution chart, MediaAlpha ranks #240 out of 565 companies in the Interactive Media industry, placing it in the top 42.5%.
Is MediaAlpha's OCF Yield % too high?
MediaAlpha's current OCF Yield % of 6.33 is 12% above median its 10-year median of 5.66. Over the past 10 years, this metric has ranged from a low of 0.43 to a high of 16.27. The Interactive Media industry median OCF Yield % is 4.60. MediaAlpha's value of 6.33 is 37.6% above this industry median. Based on the distribution chart, MediaAlpha ranks #240 out of 565 companies in the Interactive Media industry, which is above the industry midpoint. Overall, MediaAlpha has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's OCF Yield % compare to GETY and SSTK?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #240 out of 565 companies for OCF Yield %. This puts MediaAlpha in the upper half of its industry. The industry median OCF Yield % is 4.60. MediaAlpha's value of 6.33 is 37.6% above this benchmark. Historically, MediaAlpha's own OCF Yield % has ranged from 0.43 to 16.27 over the past decade. While the company's 10-year median is 5.66 vs. the industry median of 4.60, MediaAlpha has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good OCF Yield % for an Interactive Media company?
The median OCF Yield % among Interactive Media companies is 4.60, based on 565 companies in the industry. Companies in the top quartile (top 25%) have a OCF Yield % significantly above this median, while those in the bottom quartile fall well below. However, OCF Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MediaAlpha's current OCF Yield % of 6.33 is 37.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high OCF Yield % mean?
A high OCF Yield % can signal that a stock is expensive relative to its fundamentals. OCF Yield is calculated as Cash Flow from Operations divided by Market Capitalization. View historical data on MediaAlpha and its competitors. For the Interactive Media industry, the median OCF Yield % is 4.60 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current OCF Yield % is 6.33, which is 12% above median its own 10-year median of 5.66. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.28, compared to a current price of $11.78 — trading 35.6% below its estimated fair value. The current OCF Yield % is 6.33, which is 12% above median its 10-year median of 5.66 and 37.6% above the Interactive Media industry median of 4.60. MediaAlpha's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is OCF Yield % calculated?
OCF Yield % is calculated from a company's financial statements. For MediaAlpha (MAX), the current OCF Yield % is 6.33 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $11.78 is trading 35.6% below its estimated GF Value™ of $18.28.
GuruFocus considers MediaAlpha to be Possible Value Trap.
Key valuation signals for MAX:
OCF Yield %: 6.33 (12% above median its 10-year median of 5.66)
GF Value™: $18.28 vs. price of $11.78 (35.6% below fair value)
Industry Position: 37.6% above the Interactive Media median (#240 of 565)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
66GF Score
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