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MediaAlphaMAX +1.06%74 Forward PE Ratio is 14.06 as of Jul. 20, 2026. GuruFocus rates MAX with a GF Score™ of 74/100 and a GF Value™ of $18.49 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 244 Interactive Media companies, MediaAlpha ranks worse than 50.82% on this metric.
MediaAlpha (NYSE:MAX) Forward PE Ratio Explanation
The Forward PE Ratio of a company is often used to compare current earnings to estimated future earnings, as well as gaining a clearer picture of what earnings will look like without charges and other accounting adjustments. If earnings are expected to grow in the future, the Forward PE Ratio will be lower than the current PE Ratio. This measure is also used to compare one company to another with a forward-looking focus.
Trailing PE Ratio relies on what is already done. It uses the current share price and divides by the total EPS (Basic) over the past 12 months. PE Ratio can be affected by Non Operating Income such as the sale of part of businesses. This may increase for the current year or quarter dramatically. But it cannot be repeated over and over. Therefore PE Ratio without NRI is a more accurate indication of valuation than PE Ratio .
MediaAlpha Forward PE Ratio Related Terms
MediaAlpha Forward PE Ratio Historical Data
* Premium members only.
The historical data trend for MediaAlpha's Forward PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha Forward PE Ratio Chart
MediaAlpha Annual Data
Trend
2020-12
2021-12
2022-12
2024-12
2025-12
Forward PE Ratio
476.19
34.36
24.21
14.01
12.04
MediaAlpha Quarterly Data
2020-12
2021-03
2021-06
2021-09
2021-12
2022-03
2022-06
2022-09
2022-12
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
2026-03
Forward PE Ratio
476.19
322.58
476.19
44.05
34.36
81.30
55.25
21.32
24.21
39.37
36.36
14.01
13.73
18.80
13.64
12.04
8.28
MAX vs CARS, NRDS, SSTK: Forward PE Ratio Comparison
For the Internet Content & Information subindustry, MediaAlpha's Forward PE Ratio, along with its competitors' market caps and Forward PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha Forward PE Ratio vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's Forward PE Ratio distribution charts can be found below:
* The bar in red indicates where MediaAlpha's Forward PE Ratio falls into.
It's a measure of the price-to-earnings ratio (PE Ratio) using forecasted earnings for the calculation. While the earnings used are just an estimate and are not as reliable as current earnings data, there is still benefit in estimated P/E analysis. The forecasted earnings used in the formula can either be for the next 12 months or for the next full-year fiscal period.
MediaAlpha (MAX) has a Forward PE Ratio of 14.06 as of Jul. 20, 2026. Forward P/E ratio is the share price dividend by the expected per-share earnings in the next 12 months. View historical data on MediaAlpha and its competitors. According to the industry distribution chart, MediaAlpha ranks #124 out of 244 companies in the Interactive Media industry, placing it in the top 50.8%.
Is MediaAlpha's Forward PE Ratio too high?
MediaAlpha's current Forward PE Ratio is 14.06. The Interactive Media industry median Forward PE Ratio is 13.78. MediaAlpha's value of 14.06 is 2% above this industry median. Based on the distribution chart, MediaAlpha ranks #124 out of 244 companies in the Interactive Media industry, which is below the industry midpoint. Overall, MediaAlpha has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's Forward PE Ratio compare to CARS and NRDS?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #124 out of 244 companies for Forward PE Ratio. This places MediaAlpha in the lower half of its industry. The industry median Forward PE Ratio is 13.78. MediaAlpha's value of 14.06 is 2% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Forward PE Ratio for an Interactive Media company?
The median Forward PE Ratio among Interactive Media companies is 13.78, based on 244 companies in the industry. Companies in the top quartile (top 25%) have a Forward PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Forward PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MediaAlpha's current Forward PE Ratio of 14.06 is 2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Forward PE Ratio mean?
A high Forward PE Ratio can signal that a stock is expensive relative to its fundamentals. Forward P/E ratio is the share price dividend by the expected per-share earnings in the next 12 months. View historical data on MediaAlpha and its competitors. For the Interactive Media industry, the median Forward PE Ratio is 13.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current Forward PE Ratio is 14.06. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Modestly Undervalued. The stock's GF Value™ is $18.49, compared to a current price of $14.27 — trading 22.8% below its estimated fair value. The current Forward PE Ratio is 14.06 and 2% above the Interactive Media industry median of 13.78. MediaAlpha's overall GF Score™ is 74/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Forward PE Ratio calculated?
Forward PE Ratio is calculated from a company's financial statements. For MediaAlpha (MAX), the current Forward PE Ratio is 14.06 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $14.27 is trading 22.8% below its estimated GF Value™ of $18.49.
GuruFocus considers MediaAlpha to be Modestly Undervalued.
Key valuation signals for MAX:
Forward PE Ratio: 14.06
GF Value™: $18.49 vs. price of $14.27 (22.8% below fair value)
Industry Position: 2% above the Interactive Media median (#124 of 244)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
74GF Score
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