Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
MediaAlphaMAX -0.75%73 Equity-to-Asset is 0.08 as of Jun. 2026. GuruFocus rates MAX with a GF Score™ of 73/100 and a GF Value™ of $16.22 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 565 Interactive Media companies, MediaAlpha ranks worse than 89.2% on this metric.
Equity to Asset ratio is calculated as total stockholders equity divided by total asset. MediaAlpha's Total Stockholders Equity for the quarter that ended in Jun. 2026 was $28 Mil. MediaAlpha's Total Assets for the quarter that ended in Jun. 2026 was $360 Mil.
Therefore, MediaAlpha's Equity to Asset Ratio for the quarter that ended in Jun. 2026 was 0.08.
The historical rank and industry rank for MediaAlpha's Equity-to-Asset or its related term are showing as below:
MAX'
s Equity-to-Asset Range Over the Past 10 Years
Min: -2.45 Med: -0.07 Max: 0.46
Current: 0.08
During the past 8 years, the highest Equity to Asset Ratio of MediaAlpha was 0.46. The lowest was -2.45. And the median was -0.07.
MAX's Equity-to-Asset is ranked worse than 89.2% of 565
companies
in the Interactive Media industry
Industry Median: 0.65
vs MAX: 0.08
Equity to Asset ratio can vary greatly across different industries, as they have different capital structure. A company with smaller Equity to Asset ratio (more leveraged) may have higher ROE % because of the leverage.
For banks, the required minimum Equity to Asset ratio by regulation is 5%. Some stronger banks may have Equity to Asset Ratio of more than 10%.
MediaAlpha Equity-to-Asset Related Terms
MediaAlpha Equity-to-Asset Historical Data
* Premium members only.
The historical data trend for MediaAlpha's Equity-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MAX vs CARS, NRDS, NXDR: Equity-to-Asset Comparison
For the Internet Content & Information subindustry, MediaAlpha's Equity-to-Asset, along with its competitors' market caps and Equity-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha Equity-to-Asset vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's Equity-to-Asset distribution charts can be found below:
* The bar in red indicates where MediaAlpha's Equity-to-Asset falls into.
Equity to Asset ratio measures the ratios of the portion of the asset owned by shareholders out of the total asset. It indicates the leverage of the company, and the amount of debt the company uses in its operation.
Equity to Asset ratio is calculated by dividing total stockholders equity by total asset.
MediaAlpha's Equity to Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha (MAX) has a Equity-to-Asset of 0.08 as of Jun. 2026. Equity-to-asset ratio equals total company equity divided by total assets. It measures financial leverage. View historical data on MediaAlpha and its competitors. According to the industry distribution chart, MediaAlpha ranks #504 out of 565 companies in the Interactive Media industry, placing it in the top 89.2%.
Is MediaAlpha's Equity-to-Asset too high?
MediaAlpha's current Equity-to-Asset is 0.08. The Interactive Media industry median Equity-to-Asset is 0.65. MediaAlpha's value of 0.08 is 87.7% below this industry median. Based on the distribution chart, MediaAlpha ranks #504 out of 565 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, MediaAlpha has a GF Score™ of 73/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's Equity-to-Asset compare to CARS and NRDS?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #504 out of 565 companies for Equity-to-Asset. This places MediaAlpha in the lower half of its industry. The industry median Equity-to-Asset is 0.65. MediaAlpha's value of 0.08 is 87.7% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Equity-to-Asset for an Interactive Media company?
The median Equity-to-Asset among Interactive Media companies is 0.65, based on 565 companies in the industry. Companies in the top quartile (top 25%) have a Equity-to-Asset significantly above this median, while those in the bottom quartile fall well below. However, Equity-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MediaAlpha's current Equity-to-Asset of 0.08 is 87.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Equity-to-Asset mean?
A high Equity-to-Asset can signal that a stock is expensive relative to its fundamentals. Equity-to-asset ratio equals total company equity divided by total assets. It measures financial leverage. View historical data on MediaAlpha and its competitors. For the Interactive Media industry, the median Equity-to-Asset is 0.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current Equity-to-Asset is 0.08. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Modestly Undervalued. The stock's GF Value™ is $16.22, compared to a current price of $13.17 — trading 18.8% below its estimated fair value. The current Equity-to-Asset is 0.08 and 87.7% below the Interactive Media industry median of 0.65. MediaAlpha's overall GF Score™ is 73/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Equity-to-Asset calculated?
Equity-to-Asset is calculated from a company's financial statements. For MediaAlpha (MAX), the current Equity-to-Asset is 0.08 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $13.17 is trading 18.8% below its estimated GF Value™ of $16.22.
GuruFocus considers MediaAlpha to be Modestly Undervalued.
Key valuation signals for MAX:
Equity-to-Asset: 0.08
GF Value™: $16.22 vs. price of $13.17 (18.8% below fair value)
Industry Position: 87.7% below the Interactive Media median (#504 of 565)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
73GF Score
Get the complete analysis for MAX
Equity-to-Asset is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
MAX has been successfully added to your 
