MediaAlphaMAX +2.23%66 Market Cap is $595 Mil as of Jun. 26, 2026. GuruFocus rates MAX with a GF Score™ of 66/100 and a GF Value™ of $18.28 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 571 Interactive Media companies, MediaAlpha ranks better than 80.74% on this metric.
Market cap is the total market value to buy the whole company. It is equal to the share price times the number of Shares Outstanding (EOP). MediaAlpha's share price for the quarter that ended in Mar. 2026 was $9.3. MediaAlpha's Shares Outstanding (EOP) for the quarter that ended in Mar. 2026 was 55 Mil. Therefore, MediaAlpha's market cap for the quarter that ended in Mar. 2026 was $508 Mil.
MediaAlpha's quarterly market cap
increased
from Sep. 2025 ($648 Mil) to Dec. 2025 ($728 Mil) but then
declined
from Dec. 2025 ($728 Mil) to Mar. 2026 ($508 Mil).
MediaAlpha's annual market cap
increased
from Dec. 2023 ($528 Mil) to Dec. 2024 ($626 Mil) and
increased
from Dec. 2024 ($626 Mil) to Dec. 2025 ($728 Mil).
Enterprise Value is the theoretical takeover price. It is more comprehensive than market capitalization (market cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash and cash equivalents. MediaAlpha's Enterprise Value for Today is $701 Mil.
MediaAlpha (NYSE:MAX) Market Cap Explanation
Market cap is not the real price you pay for a company. If you buy the company and become its owner, you become the owner of the cash the company has, and you also assume the companys debt. The real price you pay is the Enterprise Value.
Warren Buffett uses the ratio of total market cap of all public traded companies over GDP to measure if the market is expensive. As of April 2012, the US total market cap is about $14.7 trillion, while the US GDP is about $15 trillion. The market was modestly overvalued.
MediaAlpha Market Cap Related Terms
MediaAlpha Market Cap Historical Data
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The historical data trend for MediaAlpha's Market Cap can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, MediaAlpha's Market Cap, along with its competitors' market caps and Market Cap data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha Market Cap vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's Market Cap distribution charts can be found below:
* The bar in red indicates where MediaAlpha's Market Cap falls into.
Market cap is the short version of market capitalization. It is the total market value to buy the whole company. It is equal to the share price times the number of shares outstanding.
MediaAlpha's Market Cap for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha (MAX) has a Market Cap of $595 Mil as of Jun. 26, 2026. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on MediaAlpha and its competitors. According to the industry distribution chart, MediaAlpha ranks #110 out of 571 companies in the Interactive Media industry, placing it in the top 19.3%.
Is MediaAlpha's Market Cap too high?
MediaAlpha's current Market Cap is $595 Mil. The Interactive Media industry median Market Cap is 50.70. MediaAlpha's value of $595 Mil is 1073.5% above this industry median. Based on the distribution chart, MediaAlpha ranks #110 out of 571 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, MediaAlpha has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's Market Cap compare to GETY and SSTK?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #110 out of 571 companies for Market Cap. This places MediaAlpha in the top 19% of its industry — outperforming the majority of peers. The industry median Market Cap is 50.70. MediaAlpha's value of $595 Mil is 1073.5% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Market Cap for an Interactive Media company?
The median Market Cap among Interactive Media companies is 50.70, based on 571 companies in the industry. Companies in the top quartile (top 25%) have a Market Cap significantly above this median, while those in the bottom quartile fall well below. However, Market Cap should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MediaAlpha's current Market Cap of $595 Mil is 1073.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Market Cap mean?
A high Market Cap can signal that a stock is expensive relative to its fundamentals. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on MediaAlpha and its competitors. For the Interactive Media industry, the median Market Cap is 50.70 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current Market Cap is $595 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.28, compared to a current price of $11.00 — trading 39.8% below its estimated fair value. The current Market Cap is $595 Mil and 1073.5% above the Interactive Media industry median of 50.70. MediaAlpha's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Market Cap calculated?
Market Cap is calculated from a company's financial statements. For MediaAlpha (MAX), the current Market Cap is $595 Mil as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $11.00 is trading 39.8% below its estimated GF Value™ of $18.28.
GuruFocus considers MediaAlpha to be Possible Value Trap.
Key valuation signals for MAX:
Market Cap: $595 Mil
GF Value™: $18.28 vs. price of $11.00 (39.8% below fair value)
Industry Position: 1073.5% above the Interactive Media median (#110 of 571)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
66GF Score
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