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MediaAlphaMAX +0.23%76 EV-to-EBITDA is -10.87 as of Jul. 26, 2026. GuruFocus rates MAX with a GF Score™ of 76/100 and a GF Value™ of $18.55 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 380 Interactive Media companies, MediaAlpha ranks worse than 263157.63% on this metric.
EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, MediaAlpha's enterprise value is $816 Mil.
MediaAlpha's EBITDA for the trailing twelve months (TTM) ended in Mar. 2026 was $-75 Mil. Therefore, MediaAlpha's EV-to-EBITDA for today is -10.87.
The historical rank and industry rank for MediaAlpha's EV-to-EBITDA or its related term are showing as below:
MAX'
s EV-to-EBITDA Range Over the Past 10 Years
Min: -278.57 Med: 13.66 Max: 710.22
Current: -10.87
During the past 8 years, the highest EV-to-EBITDA of MediaAlpha was 710.22. The lowest was -278.57. And the median was 13.66.
MAX's EV-to-EBITDA is ranked worse than 100% of 380
companies
in the Interactive Media industry
Industry Median: 7.41
vs MAX: -10.87
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.
The "classic" EV-to-EBITDA is much better in capturing debt and net cash than the PE Ratio (TTM).
MediaAlpha (NYSE:MAX) EV-to-EBITDA Explanation
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
MediaAlpha's share price for today is $13.13.
MediaAlpha's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $0.640.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).
The historical data trend for MediaAlpha's EV-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, MediaAlpha's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha EV-to-EBITDA vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's EV-to-EBITDA distribution charts can be found below:
* The bar in red indicates where MediaAlpha's EV-to-EBITDA falls into.
MediaAlpha's current Enterprise Value is $816 Mil.
MediaAlpha's EBITDA for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-75 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha (MAX) has a EV-to-EBITDA of -10.87 as of Jul. 26, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on MediaAlpha. According to the industry distribution chart, MediaAlpha ranks #999999 out of 380 companies in the Interactive Media industry.
Is MediaAlpha's EV-to-EBITDA too high?
MediaAlpha's current EV-to-EBITDA is -10.87. Based on the distribution chart, MediaAlpha ranks #999999 out of 380 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, MediaAlpha has a GF Score™ of 76/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's EV-to-EBITDA compare to CARS and NRDS?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #999999 out of 380 companies for EV-to-EBITDA. This places MediaAlpha in the lower half of its industry. The industry median EV-to-EBITDA is 7.41. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for an Interactive Media company?
The median EV-to-EBITDA among Interactive Media companies is 7.41, based on 380 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on MediaAlpha. For the Interactive Media industry, the median EV-to-EBITDA is 7.41 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current EV-to-EBITDA is -10.87. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Modestly Undervalued. The stock's GF Value™ is $18.55, compared to a current price of $13.13 — trading 29.2% below its estimated fair value. The current EV-to-EBITDA is -10.87. MediaAlpha's overall GF Score™ is 76/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For MediaAlpha (MAX), the current EV-to-EBITDA is -10.87 as of Jul. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $13.13 is trading 29.2% below its estimated GF Value™ of $18.55.
GuruFocus considers MediaAlpha to be Modestly Undervalued.
Key valuation signals for MAX:
EV-to-EBITDA: -10.87
GF Value™: $18.55 vs. price of $13.13 (29.2% below fair value)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
76GF Score
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