MAX (MediaAlpha) Valuation Rank


MAX MediaAlpha Inc MAX
66 GF Score
Price $11.88
GF Value $18.28
Valuation Possible Value Trap
! 5 Warning Signs
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What is MediaAlpha Valuation Rank?

The Valuation Rank measures the current valuation of a business relative to other companies in the same industry and its own historical valuation. The companies are split in equal numbers and then ranked from 1 to 10, with 10 as the most undervalued and 1 as the most overvalued.

  1. Three factors:
    • Absolute valuation (medpsvalue) relative to current stock price, rank among all companies
    • Historical valuation over the past 10 years. Rank pe, ps, pocf, ev2ebit over their own historical values
    • Industry relative valuation
  2. Companies without enough data is not ranked
  3. Companies with negative earnings are ranked lower

These three factors are used to calculate the value score for every eligible company, with values from 1 to 10. The final ranked companies are split in equal numbers and ranked from 1 to 10, with 10 as the most undervalued, and 1 as the most overvalued. The numbers of companies in each rank are the same.

MediaAlpha Valuation Rank Related Terms

MAX
66GF Score
MediaAlpha Inc MAX
Valuation Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is MediaAlpha (MAX) Overvalued in 2026?

Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued. The current stock price of $11.88 is trading 35% below its estimated GF Value™ of $18.28. GuruFocus considers MediaAlpha to be Possible Value Trap.

Key valuation signals for MAX:

  • Valuation Rank:
  • GF Value™: $18.28 vs. price of $11.88 (35% below fair value)
  • GF Score™: 66/100 with 5 warning signs

No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

MediaAlpha Business Description

Address 700 South Flower Street, Suite 640, Los Angeles, CA, USA, 90017
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
66GF Score

Get the complete analysis for MAX

Valuation Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$11.88
Price
$18.28
GF Value