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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
MediaAlphaMAX +0.23%76 EV-to-EBIT is -10.55 as of Jul. 25, 2026. GuruFocus rates MAX with a GF Score™ of 76/100 and a GF Value™ of $18.54 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 336 Interactive Media companies, MediaAlpha ranks worse than 297618.75% on this metric.
This is a more accurate valuation of companies' operation because it considers the debt and cash on its balance sheet, and non-operating items such as interest payment, tax, and one-time items are not included in the Operating Income.
MediaAlpha's Enterprise Value for the quarter that ended in Mar. 2026 was $614 Mil.
MediaAlpha's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-77 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha EV-to-EBIT Related Terms
MediaAlpha EV-to-EBIT Historical Data
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The historical data trend for MediaAlpha's EV-to-EBIT can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, MediaAlpha's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha EV-to-EBIT vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's EV-to-EBIT distribution charts can be found below:
* The bar in red indicates where MediaAlpha's EV-to-EBIT falls into.
MediaAlpha's current Enterprise Value is $816 Mil.
MediaAlpha's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-77 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MediaAlpha (MAX) has a EV-to-EBIT of -10.55 as of Jul. 25, 2026. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on MediaAlpha and its competitors. According to the industry distribution chart, MediaAlpha ranks #999999 out of 336 companies in the Interactive Media industry.
Is MediaAlpha's EV-to-EBIT too high?
MediaAlpha's current EV-to-EBIT is -10.55. Based on the distribution chart, MediaAlpha ranks #999999 out of 336 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, MediaAlpha has a GF Score™ of 76/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's EV-to-EBIT compare to CARS and NRDS?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #999999 out of 336 companies for EV-to-EBIT. This places MediaAlpha in the lower half of its industry. The industry median EV-to-EBIT is 9.61. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBIT for an Interactive Media company?
The median EV-to-EBIT among Interactive Media companies is 9.61, based on 336 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBIT significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBIT mean?
A high EV-to-EBIT can signal that a stock is expensive relative to its fundamentals. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on MediaAlpha and its competitors. For the Interactive Media industry, the median EV-to-EBIT is 9.61 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current EV-to-EBIT is -10.55. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Modestly Undervalued. The stock's GF Value™ is $18.54, compared to a current price of $13.13 — trading 29.2% below its estimated fair value. The current EV-to-EBIT is -10.55. MediaAlpha's overall GF Score™ is 76/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBIT calculated?
EV-to-EBIT is calculated from a company's financial statements. For MediaAlpha (MAX), the current EV-to-EBIT is -10.55 as of Jul. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $13.13 is trading 29.2% below its estimated GF Value™ of $18.54.
GuruFocus considers MediaAlpha to be Modestly Undervalued.
Key valuation signals for MAX:
EV-to-EBIT: -10.55
GF Value™: $18.54 vs. price of $13.13 (29.2% below fair value)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
76GF Score
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