MAX (MediaAlpha) Quality Rank


MAX MediaAlpha Inc MAX
70 GF Score
Price $13.43
GF Value $18.35
Valuation Modestly Undervalued
! 6 Warning Signs
View Full Analysis

What is MediaAlpha Quality Rank?

The Quality Rank measures the business quality of a company relative to other companies. It is ranked based on the strength of the balance sheet, as well as the profitability and growth of the business. The ranked companies are split in equal numbers and then ranked from 1 to 10, with 10 being the highest.

The rank of balance sheet (30%)

The rank of balance sheet is done through the ranking of:
  • Interest coverage
  • Zscore
  • Debt to revenue
  • Equity to asset
  • Cash to debt

The rank of Profitability (70%)

The ranking of Profitability is done by ranking:
  • Operating margin mean rank (10-year mean average profit margine)
  • Operating margin growth rank
  • Fscore
  • Predictability rank
  • Revenue growth rank (5 year), when the growth is higher than 25%, set it as 25%
  • Num of year profit (number of years that is profitable within the last 10 years)
  • ROIC median (10-year median of ROIC)

MediaAlpha Quality Rank Related Terms

MAX
70GF Score
MediaAlpha Inc MAX
Quality Rank is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Is MediaAlpha (MAX) Overvalued in 2026?

Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued. The current stock price of $13.43 is trading 26.8% below its estimated GF Value™ of $18.35. GuruFocus considers MediaAlpha to be Modestly Undervalued.

Key valuation signals for MAX:

  • Quality Rank:
  • GF Value™: $18.35 vs. price of $13.43 (26.8% below fair value)
  • GF Score™: 70/100 with 6 warning signs

No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

MediaAlpha Business Description

Address 700 South Flower Street, Suite 640, Los Angeles, CA, USA, 90017
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
70GF Score

Get the complete analysis for MAX

Quality Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$13.43
Price
$18.35
GF Value