MediaAlphaMAX +2.23%66 Gross Margin % is 15.06% as of Mar. 2026, which is 5% below its 10-year median of 15.84. GuruFocus rates MAX with a GF Score™ of 66/100 and a GF Value™ of $18.28 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 497 Interactive Media companies, MediaAlpha ranks worse than 92.35% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. MediaAlpha's Gross Profit for the
three
months ended in Mar. 2026 was $47 Mil. MediaAlpha's Revenue for the
three
months ended in Mar. 2026 was $310 Mil. Therefore, MediaAlpha's Gross Margin % for the quarter that ended in Mar. 2026 was 15.06%.
The historical rank and industry rank for MediaAlpha's Gross Margin % or its related term are showing as below:
MAX'
s Gross Margin % Range Over the Past 10 Years
Min: 14.6 Med: 15.84 Max: 17.19
Current: 14.89
During the past 8 years, the highestGross Margin % of MediaAlpha was 17.19%. The lowest was 14.60%. And the median was 15.84%.
MAX's Gross Margin % is ranked worse than 92.35% of 497
companies
in the Interactive Media industry
Industry Median: 62.58
vs MAX: 14.89
MediaAlpha had a gross margin of 15.06% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for MediaAlpha was 1.20% per year.
MediaAlpha (NYSE:MAX) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
MediaAlpha had a gross margin of 15.06% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
MediaAlpha Gross Margin % Related Terms
MediaAlpha Gross Margin % Historical Data
* Premium members only.
The historical data trend for MediaAlpha's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MAX vs GETY, SSTK, BMBL: Gross Margin % Comparison
For the Internet Content & Information subindustry, MediaAlpha's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha Gross Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's Gross Margin % distribution charts can be found below:
* The bar in red indicates where MediaAlpha's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
MediaAlpha (MAX) has a Gross Margin % of 15.06% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on MediaAlpha and its competitors. This is near median its historical median of 15.84. Over the past decade, MediaAlpha's Gross Margin % has ranged from 14.60 to 17.19. According to the industry distribution chart, MediaAlpha ranks #459 out of 497 companies in the Interactive Media industry, placing it in the top 92.4%.
Is MediaAlpha's Gross Margin % too high?
MediaAlpha's current Gross Margin % of 15.06% is near median its 10-year median of 15.84. Over the past 10 years, this metric has ranged from a low of 14.60 to a high of 17.19. The Interactive Media industry median Gross Margin % is 62.58. MediaAlpha's value of 15.06% is 75.9% below this industry median. Based on the distribution chart, MediaAlpha ranks #459 out of 497 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, MediaAlpha has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's Gross Margin % compare to GETY and SSTK?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #459 out of 497 companies for Gross Margin %. This places MediaAlpha in the lower half of its industry. The industry median Gross Margin % is 62.58. MediaAlpha's value of 15.06% is 75.9% below this benchmark. Historically, MediaAlpha's own Gross Margin % has ranged from 14.60 to 17.19 over the past decade. While the company's 10-year median is 15.84 vs. the industry median of 62.58, MediaAlpha has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 62.58, based on 497 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MediaAlpha's current Gross Margin % of 15.06% is 75.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on MediaAlpha and its competitors. For the Interactive Media industry, the median Gross Margin % is 62.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current Gross Margin % is 15.06%, which is near median its own 10-year median of 15.84. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.28, compared to a current price of $11.00 — trading 39.8% below its estimated fair value. The current Gross Margin % is 15.06%, which is near median its 10-year median of 15.84 and 75.9% below the Interactive Media industry median of 62.58. MediaAlpha's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For MediaAlpha (MAX), the current Gross Margin % is 15.06% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $11.00 is trading 39.8% below its estimated GF Value™ of $18.28.
GuruFocus considers MediaAlpha to be Possible Value Trap.
Key valuation signals for MAX:
Gross Margin %: 15.06% (near median its 10-year median of 15.84)
GF Value™: $18.28 vs. price of $11.00 (39.8% below fair value)
Industry Position: 75.9% below the Interactive Media median (#459 of 497)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
66GF Score
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