Scaled Net Operating Assets (SNOA) is calculated as the difference between operating assets and operating liabilities, scaled by lagged total assets.
MediaAlpha's operating assets for the quarter that ended in Mar. 2026 was $342 Mil. MediaAlpha's operating liabilities for the quarter that ended in Mar. 2026 was $233 Mil. MediaAlpha's Total Assets for the quarter that ended in Dec. 2025 was $384 Mil. Therefore, MediaAlpha's scaled net operating assets (SNOA) for the quarter that ended in Mar. 2026 was 0.28.
MediaAlpha Scaled Net Operating Assets Related Terms
MediaAlpha Scaled Net Operating Assets Historical Data
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The historical data trend for MediaAlpha's Scaled Net Operating Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MAX vs GETY, SSTK, BMBL: Scaled Net Operating Assets Comparison
For the Internet Content & Information subindustry, MediaAlpha's Scaled Net Operating Assets, along with its competitors' market caps and Scaled Net Operating Assets data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha Scaled Net Operating Assets vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's Scaled Net Operating Assets distribution charts can be found below:
* The bar in red indicates where MediaAlpha's Scaled Net Operating Assets falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Scaled Net Operating Assets of 0.28 mean?
MediaAlpha (MAX) has a Scaled Net Operating Assets of 0.28 as of Mar. 2026. Scaled net operating assets equals current-period operating assets less operating liabilities less prior-period total assets. View historical data on MediaAlpha and its competitors.
Is MediaAlpha's Scaled Net Operating Assets too high?
MediaAlpha's current Scaled Net Operating Assets is 0.28. Overall, MediaAlpha has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's Scaled Net Operating Assets compare to GETY and SSTK?
MediaAlpha's Scaled Net Operating Assets of 0.28 can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Scaled Net Operating Assets for an Interactive Media company?
A good Scaled Net Operating Assets depends on the Interactive Media industry context. However, Scaled Net Operating Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Scaled Net Operating Assets mean?
A high Scaled Net Operating Assets can signal that a stock is expensive relative to its fundamentals. Scaled net operating assets equals current-period operating assets less operating liabilities less prior-period total assets. View historical data on MediaAlpha and its competitors. MediaAlpha's current Scaled Net Operating Assets is 0.28. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.28, compared to a current price of $11.46 — trading 37.3% below its estimated fair value. The current Scaled Net Operating Assets is 0.28. MediaAlpha's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Scaled Net Operating Assets calculated?
Scaled Net Operating Assets is calculated from a company's financial statements. For MediaAlpha (MAX), the current Scaled Net Operating Assets is 0.28 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $11.46 is trading 37.3% below its estimated GF Value™ of $18.28.
GuruFocus considers MediaAlpha to be Possible Value Trap.
Key valuation signals for MAX:
Scaled Net Operating Assets: 0.28
GF Value™: $18.28 vs. price of $11.46 (37.3% below fair value)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
66GF Score
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