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HOG (Harley-Davidson) EV-to-Revenue : 1.73 (As of Jun. 29, 2025)


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What is Harley-Davidson EV-to-Revenue?

EV-to-Revenue is calculated as enterprise value divided by its revenue. As of today, Harley-Davidson's enterprise value is $8,279 Mil. Harley-Davidson's Revenue for the trailing twelve months (TTM) ended in Mar. 2025 was $4,786 Mil. Therefore, Harley-Davidson's EV-to-Revenue for today is 1.73.

The historical rank and industry rank for Harley-Davidson's EV-to-Revenue or its related term are showing as below:

HOG' s EV-to-Revenue Range Over the Past 10 Years
Min: 1.56   Med: 2.24   Max: 3.17
Current: 1.73

During the past 13 years, the highest EV-to-Revenue of Harley-Davidson was 3.17. The lowest was 1.56. And the median was 2.24.

HOG's EV-to-Revenue is ranked worse than
65.93% of 1306 companies
in the Vehicles & Parts industry
Industry Median: 0.995 vs HOG: 1.73

The reason Enterprise Value is used is because Enterprise Value is more real in reflecting how much an investor pays when buying a company. For detais, go to Enterprise Value.

EV-to-Revenue is a similar ratio to PS Ratio, except here Enterprise Value instead of Market Cap is used in the calculation.

As of today (2025-06-29), Harley-Davidson's stock price is $23.62. Harley-Davidson's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2025 was $36.92. Therefore, Harley-Davidson's PS Ratio for today is 0.64.


Harley-Davidson EV-to-Revenue Historical Data

The historical data trend for Harley-Davidson's EV-to-Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Harley-Davidson EV-to-Revenue Chart

Harley-Davidson Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
EV-to-Revenue
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.81 2.03 2.01 1.83 1.77

Harley-Davidson Quarterly Data
Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25
EV-to-Revenue Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.04 1.69 1.89 1.77 1.79

Competitive Comparison of Harley-Davidson's EV-to-Revenue

For the Recreational Vehicles subindustry, Harley-Davidson's EV-to-Revenue, along with its competitors' market caps and EV-to-Revenue data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Harley-Davidson's EV-to-Revenue Distribution in the Vehicles & Parts Industry

For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's EV-to-Revenue distribution charts can be found below:

* The bar in red indicates where Harley-Davidson's EV-to-Revenue falls into.


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Harley-Davidson EV-to-Revenue Calculation

EV-to-Revenue is a similar ratio to PS Ratio, except here Enterprise Value instead of Market Cap is used in the calculation.

Harley-Davidson's EV-to-Revenue for today is calculated as:

EV-to-Revenue=Enterprise Value (Today)/Revenue (TTM)
=8278.703/4786.406
=1.73

Harley-Davidson's current Enterprise Value is $8,279 Mil.
Harley-Davidson's Revenue for the trailing twelve months (TTM) ended in Mar. 2025 adds up the quarterly data reported by the company within the most recent 12 months, which was $4,786 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Harley-Davidson  (NYSE:HOG) EV-to-Revenue Explanation

The reason Enterprise Value is used is because Enterprise Value is more real in reflecting how much an investor pays when buying a company. For detais, go to Enterprise Value.

Harley-Davidson's PS Ratiofor today is calculated as:

PS Ratio=Share Price (Today)/Revenue per Share (TTM)
=23.62/36.92
=0.64

Harley-Davidson's share price for today is $23.62.
Harley-Davidson's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2025 adds up the quarterly data reported by the company within the most recent 12 months, which was $36.92.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Harley-Davidson EV-to-Revenue Related Terms

Thank you for viewing the detailed overview of Harley-Davidson's EV-to-Revenue provided by GuruFocus.com. Please click on the following links to see related term pages.


Harley-Davidson Business Description

Address
3700 West Juneau Avenue, Milwaukee, WI, USA, 53208
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Executives
Luke Christopher Mansfield officer: VP Chief Strategy 70 HILLTOP DRIVE, CHAPPAQUA NY 10514
Maryrose Sylvester director C/O 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Charles Do officer: Sr. Vice President, HDFSI 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Rafeh Masood director C/O BJ'S WHOLESALE CLUB, INC., 25 RESEARCH DRIVE, WESTBOROUGH MA 01581
Sara L Levinson director RODALE INC, 733 3RD AVE 15TH FL, MILWAUKEE WI 10017
Allan C. Golston director 2825 AIRVIEW BLVD., KALAMAZOO MI 49002
Farley Jr James D director FORD MOTOR COMPANY, ONE AMERICAN ROAD, DEARBORN MI 48126
R John Anderson director LEVI STRAUSS & CO., 1155 BATTERY STREET, SAN FRANCISCO CA 94111
Norman Thomas Linebarger director
Troy Alstead director 1155 BATTERY STREET, SAN FRANCISCO CA 94111
David Viney officer: Interim CFO, VP and Treasurer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
O'sullivan Coyne Edel M. officer: Chief Commercial Officer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Jonathan R Root officer: SVP - HDFSI 3700 W JUNEAU, MILWAUKEE WI 53208
Tori Termaat officer: Chief Human Resources Officer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Gina M Goetter officer: Chief Financial Officer C/O HASBRO, INC., 1027 NEWPORT AVENUE, PAWTUCKET RI 02861