MediaAlphaMAX +7.18%66 PB Ratio is 336.86 as of Jun. 26, 2026, which is 68% above its 10-year median of 199.96. GuruFocus rates MAX with a GF Score™ of 66/100 and a GF Value™ of $18.28 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 513 Interactive Media companies, MediaAlpha ranks worse than 99.81% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-26), MediaAlpha's share price is $11.79. MediaAlpha's Book Value per Share for the quarter that ended in Mar. 2026 was $0.04. Hence, MediaAlpha's PB Ratio of today is 336.86.
Warning Sign:
MediaAlpha Inc stock PB Ratio (=314.29) is close to 3-year high of 314.29.
The historical rank and industry rank for MediaAlpha's PB Ratio or its related term are showing as below:
MAX'
s PB Ratio Range Over the Past 10 Years
Min: 52.82 Med: 199.96 Max: 520.71
Current: 294.75
During the past 8 years, MediaAlpha's highest PB Ratio was 520.71. The lowest was 52.82. And the median was 199.96.
MAX's PB Ratio is ranked worse than 99.81% of 513
companies
in the Interactive Media industry
Industry Median: 1.67
vs MAX: 294.75
During the past 12 months, MediaAlpha's average Book Value Per Share Growth Rate was -75.40% per year.
During the past 8 years, the highest 3-Year average Book Value Per Share Growth Rate of MediaAlpha was 52.90% per year. The lowest was 40.10% per year. And the median was 46.50% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
MediaAlpha PB Ratio Related Terms
MediaAlpha PB Ratio Historical Data
* Premium members only.
The historical data trend for MediaAlpha's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, MediaAlpha's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MediaAlpha PB Ratio vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MediaAlpha's PB Ratio distribution charts can be found below:
* The bar in red indicates where MediaAlpha's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
MediaAlpha's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
MediaAlpha (MAX) has a PB Ratio of 336.86 as of Jun. 26, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on MediaAlpha and its competitors. This is 68% above median its historical median of 199.96. Over the past decade, MediaAlpha's PB Ratio has ranged from 52.82 to 520.71. According to the industry distribution chart, MediaAlpha ranks #512 out of 513 companies in the Interactive Media industry, placing it in the top 99.8%.
Is MediaAlpha's PB Ratio too high?
MediaAlpha's current PB Ratio of 336.86 is 68% above median its 10-year median of 199.96. Over the past 10 years, this metric has ranged from a low of 52.82 to a high of 520.71. The Interactive Media industry median PB Ratio is 1.67. MediaAlpha's value of 336.86 is 20071.3% above this industry median. Based on the distribution chart, MediaAlpha ranks #512 out of 513 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, MediaAlpha has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does MediaAlpha's PB Ratio compare to GETY and SSTK?
According to the Interactive Media industry distribution chart, MediaAlpha ranks #512 out of 513 companies for PB Ratio. This places MediaAlpha in the lower half of its industry. The industry median PB Ratio is 1.67. MediaAlpha's value of 336.86 is 20071.3% above this benchmark. Historically, MediaAlpha's own PB Ratio has ranged from 52.82 to 520.71 over the past decade. While the company's 10-year median is 199.96 vs. the industry median of 1.67, MediaAlpha has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for an Interactive Media company?
The median PB Ratio among Interactive Media companies is 1.67, based on 513 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MediaAlpha's current PB Ratio of 336.86 is 20071.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on MediaAlpha and its competitors. For the Interactive Media industry, the median PB Ratio is 1.67 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MediaAlpha's current PB Ratio is 336.86, which is 68% above median its own 10-year median of 199.96. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MediaAlpha stock overvalued right now?
Based on GuruFocus' analysis, MediaAlpha (MAX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.28, compared to a current price of $11.79 — trading 35.5% below its estimated fair value. The current PB Ratio is 336.86, which is 68% above median its 10-year median of 199.96 and 20071.3% above the Interactive Media industry median of 1.67. MediaAlpha's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For MediaAlpha (MAX), the current PB Ratio is 336.86 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MediaAlpha (MAX) Overvalued in 2026?
Based on GuruFocus' analysis, MediaAlpha stock appears to be undervalued.
The current stock price of $11.79 is trading 35.5% below its estimated GF Value™ of $18.28.
GuruFocus considers MediaAlpha to be Possible Value Trap.
Key valuation signals for MAX:
PB Ratio: 336.86 (68% above median its 10-year median of 199.96)
GF Value™: $18.28 vs. price of $11.79 (35.5% below fair value)
Industry Position: 20071.3% above the Interactive Media median (#512 of 513)
No single metric tells the full story. See the MAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
66GF Score
Get the complete analysis for MAX
PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
MAX has been successfully added to your 
